Endeavour
General Information about Endeavour
The color #0359B1, also known as Endeavour, is a deep, saturated blue hue that evokes feelings of trustworthiness, stability, and intelligence. It belongs to the blue color family, which is often associated with calmness, peace, and security. In terms of color theory, Endeavour is located on the cooler side of the spectrum, making it a popular choice for designs that aim to create a sense of tranquility or professionalism. This specific shade of blue is often used in corporate branding, website design, and even interior decorating. Its hex code, #0359B1, provides a precise way to identify and reproduce this color across various digital platforms and printing processes. The color name, Endeavour, could possibly be inspired by Captain James Cook's ship HMS Endeavour, symbolizing exploration and discovery.
The hex color #0359B1, also known as Endeavour, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color for text, it necessitates careful selection of background colors to ensure readability. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments. A light background color, such as a very pale yellow or white, is recommended to achieve the necessary contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. It's important to test the color combination using accessibility tools to verify compliance. Avoid pairing Endeavour with dark or similarly-toned colors, as this will likely result in insufficient contrast, making the text difficult to read. Providing alternative styling options, such as a high-contrast mode, can further enhance accessibility for users with diverse visual needs. Using the color in graphical elements requires also sufficient contrast to ensure they can be easily distinguished.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
Endeavour (#0359B1) can serve as a primary brand color for tech companies, lending a sense of innovation and reliability. In web design, it's effective for call-to-action buttons or highlighting essential links. Its calming nature makes it suitable for healthcare websites, conveying trust and serenity. Additionally, in fashion, it can be incorporated into clothing designs or accessories to evoke a sense of sophistication and modernity. Furthermore, Endeavour can also be used in interiour design to bring a natural mood to a living room or bed room, when used carefully in combination with neutral tones and bright accents to maintain a balanced and inviting environment. The color works well on packaging for skincare products, communicating a feeling of reliability and cleanliness.
Beauty and Cosmetics
In the beauty sector, Endeavour can be used for eye shadows and eyeliners. A deep blue color adds depth and definition to the eyes, enhancing their natural beauty. Use it to highlight and accentuate, or as a vibrant base color, and combine with lighter shades for a more complete look. This use of blue gives consumers a sense of trust in the make up products, as well as an element of uniqueness and style. The color suits all skin tones, but is especially vibrant with lighter skin. It is recommended to be cautious when using blue make up for older customers.
Fashion and Apparel
Endeavour can be used to create formal dresses and suits. The color conveys reliability and expertise. The color is particularly well suited for dresses for official celebrations, as well as galas or proms. However, the color can also be used in casual clothing, when combining it with lighter and less saturated colors. Endeavour also looks good in combination with golden accessories, as well as silver and platinum. In this application, the color also looks good with more matte fabrics, as a high gloss fabric might make the color look too vibrant and less serious.