Science Blue

General Information about Science Blue

The color #0354E3, also known as Science Blue, is a vivid and energetic shade of blue that falls within the cyan-blue hue range. It is created by combining a small amount of red with a significant amount of blue and green. This hex code represents a digital color value commonly used in web design, graphic design, and other digital media. Science Blue evokes feelings of intelligence, stability, and innovation. Its vibrant nature makes it suitable for applications where capturing attention and conveying trust are important. In color psychology, blue is often associated with reliability, communication, and intellect, making it a popular choice for brands aiming to project these qualities. The specific shade of Science Blue adds a modern and technological feel to designs, making it well-suited for websites, logos, and marketing materials related to science, education, and technology.

The hex color #0354E3, also known as Science Blue, presents some accessibility challenges due to its relatively low luminance. When used as text on a white background, it may not meet the contrast ratios recommended by WCAG (Web Content Accessibility Guidelines) for users with visual impairments. A contrast ratio of at least 4.5:1 is generally required for normal-sized text, and 3:1 for large text or graphics. To improve accessibility, consider using a lighter background or a darker shade of blue for the text. Additionally, providing alternative text descriptions for images or graphical elements that use this color is crucial. Designers and developers should use color contrast checkers to ensure sufficient contrast and consider the needs of users with various visual abilities when implementing this color in their designs. Using this color for decorative elements or larger graphical areas is generally acceptable as long as the color carries no meaning.

Shades

Digital Color Formats

Alternative colors

Applications

• Educational Websites and Apps

  Science Blue can be effectively used in educational websites or applications to create a sense of trust and knowledge. It is particularly suitable for highlighting key information, navigation elements, or interactive components. The color evokes a feeling of stability and intelligence, making it ideal for platforms aimed at learning and discovery. It can be combined with lighter shades of blue or complementary colors to create visually appealing and user-friendly interfaces. Consider using it for progress bars, buttons, or icons within the educational context.

• Technology and Software Interfaces

  In the realm of technology and software interfaces, Science Blue can impart a sense of innovation and reliability. It works well for call-to-action buttons, progress indicators, and highlighting essential features within the user interface. The color’s association with science and advancement lends credibility to tech-related products. Pair it with clean, minimalist designs to amplify the sense of modernity. Using it sparingly can guide users to the primary functions of the application, while excessive use should be avoided to prevent visual fatigue.

• Financial Branding and Reports

  Science Blue offers a versatile option for branding in the financial sector, conveying trustworthiness and stability. Its use can be extended to the creation of informational charts and reports, aiding in clear data presentation. Its association with clarity and precision makes it fit for visually breaking down complex information into understandable portions. It’s worth noting that this should be paired with elements that make the design accessible to all potential users of the brand.

Complementary color

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