Cobalt
General Information
The hex color #0240A3, known as Cobalt, is a deep shade of blue that evokes feelings of trust, stability, and intelligence. In the RGB color model, it is composed of 0.8% red, 25.1% green, and 63.9% blue. Cobalt is often associated with corporate environments, technology companies, and institutions seeking to project an image of professionalism and reliability. This color is widely used in branding, web design, and graphic design to communicate trustworthiness and expertise. Cobalt is a versatile color that can be combined with various other colors to create different moods and effects, from sophisticated and formal to modern and energetic. Understanding the psychological impact of Cobalt is essential for effective use in visual communication.
The hex color #0240A3, also known as Cobalt, presents several accessibility considerations for web design. With such a dark hue, it's crucial to ensure sufficient contrast when used as a background or text color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using Cobalt, pairing it with light colors like white (#FFFFFF) or very light grays will generally provide adequate contrast. However, it's essential to test the color combination using accessibility tools to confirm compliance. Moreover, avoid using Cobalt for elements that convey important information solely through color, as users with color vision deficiencies may not perceive the information correctly. Providing alternative visual cues, such as text labels or icons, can significantly improve accessibility.
Shades
Digital Color Formats
Alternative colors
- #3366cc
A slightly lighter shade of blue, this alternative offers a more vibrant feel while maintaining a professional look. It can provide better readability in some contexts.
- #003399
A darker shade of blue, this alternative provides a stronger contrast against light backgrounds, making it a good choice for text or icons.
- #6699cc
A muted blue-gray color, offering a softer and more subtle aesthetic, suitable for backgrounds and less prominent design elements.
Applications
Web Design
In web design, Cobalt can be used for primary navigation elements, button backgrounds, and header sections. Its strong presence draws attention and conveys a sense of authority. It is also useful for highlighting interactive elements or critical information. However, due to its darkness, it's best used sparingly and paired with lighter complementary colors for optimal readability and visual balance. Ensure that text on Cobalt backgrounds has sufficient contrast to meet accessibility standards. Using it to create a professional and trustworthy feel for finance or technology websites.
Fashion
Cobalt embodies a sense of sophistication and confidence, making it a suitable color for formal wear, evening gowns, and business attire. This color works especially well with silver or gold accessories. Cobalt accessories, such as handbags or shoes, can add a pop of color to a neutral outfit. Designers often use Cobalt to create striking and memorable pieces. Additionally, it is favored in corporate branding within the fashion industry for its ability to communicate reliability and elegance.
Interior Design
Cobalt can serve as an accent color in interior design, adding depth and sophistication to spaces. Use it for accent walls, furniture upholstery, or decorative accessories like vases and artwork. When paired with neutral colors such as white, gray, or beige, Cobalt can create a balanced and visually appealing environment. It works particularly well in living rooms, bedrooms, or home offices where a touch of elegance is desired. It is also effective in commercial spaces seeking a professional and refined aesthetic.