Endeavour
General Information about #0354B0
The hexadecimal color code #0354B0 represents a dark shade of blue. In the RGB color model, it consists of 1.18% red, 32.94% green, and 69.02% blue. It can also be described using the HSL (hue, saturation, lightness) system as having a hue of 215 degrees, a saturation of 97.1%, and a lightness of 35.1%. The color is often associated with feelings of trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Hex #0354B0, commonly known as Endeavour, is frequently used in corporate branding to convey a sense of professionalism and stability. Its relatively low lightness value suggests that it would generally be more suitable for backgrounds or accents rather than body text on light backgrounds.
The color #0354B0, also known as Endeavour, presents some accessibility challenges, particularly concerning color contrast. When used as text on a white background, it may not meet WCAG (Web Content Accessibility Guidelines) standards for sufficient contrast, especially for users with low vision or color blindness. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. To improve accessibility, consider pairing #0354B0 with lighter text colors, such as white or very light grays, or using it on darker backgrounds to increase contrast. Tools like contrast checkers can help evaluate and adjust color combinations for optimal readability. Additionally, avoid relying solely on color to convey important information; use text labels or other visual cues to ensure inclusivity.
Shades
Digital Color Formats
Alternative colors
- #2e64fe
A slightly brighter blue that provides better contrast against white backgrounds, enhancing readability and overall accessibility.
- #003399
A deeper, richer blue that maintains a professional look while offering improved visual distinction.
- #006699
This color is close to the original, and is very appealing, and is considered a safe web color
Applications
Web Design
In web design, #0354B0 can be used for primary buttons or links to draw attention and guide users. Its professional appearance makes it suitable for corporate websites or applications needing a sense of trust and reliability. Pairing it with complementary or contrasting colors can help create visually engaging user interfaces, maintaining a modern and aesthetically pleasing design. However, attention must be given to accessibility, ensuring sufficient contrast with text and background colors to meet WCAG guidelines. The color can evoke feelings of stability, security, and professionalism, ideal for financial or governmental websites.
Interior Design
In interior design, #0354B0 can be incorporated as an accent wall color in living spaces or bedrooms to create a calming and sophisticated atmosphere. It pairs well with neutral colors like grays, whites, and light woods. The color can be used in furniture upholstery, such as sofas or chairs, to add a touch of elegance to a room. Additionally, it can be used in decorative elements such as vases, artwork, or rugs. Consider using it in moderation to prevent overpowering the space, as it is a strong color, allowing for a balanced, visually appealing, and professional design.
Fashion
In fashion, #0354B0 can be a stylish choice for clothing items such as dresses, suits, or outerwear. It can be used as a dominant color in an outfit or as an accent color in accessories like scarves or handbags. The color conveys a sense of sophistication and confidence. It can be paired with complementary colors like yellows or oranges for a bold look, or with neutral colors for a more subdued and classic style. The specific textile matters, for example, matte textures subdue the color for more casual looks, and shinier textures can present a flashier style.