Endeavour
General Information
The hexadecimal color code #0353A4, also known as Endeavour, represents a dark shade of blue. It is composed of 1.18% red, 32.55% green, and 64.31% blue. In the RGB color model, this equates to 3 red, 83 green, and 164 blue. The corresponding CMYK color code is 98, 49, 0, and 36. The color's name, Endeavour, evokes feelings of determination, exploration, and depth. Hex #0353A4 is often associated with trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It is a color that can be utilized to create a sense of security and stability. Its dark nature also lends it an air of sophistication and elegance.
The hex color #0353A4, also known as Endeavour, presents some accessibility challenges. With its low luminance, it may not provide sufficient contrast against lighter backgrounds, potentially making text or graphical elements difficult to read for individuals with visual impairments. The Web Content Accessibility Guidelines (WCAG) recommend specific contrast ratios to ensure readability. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text against its background is generally suggested. When using #0353A4, it's crucial to evaluate the contrast ratio with the chosen background color to meet these accessibility standards. Using color contrast tools to verify the ratio is advisable. If the contrast is insufficient, consider using a lighter shade for text or graphical elements, or adjusting the background color. Additionally, it is important not to rely solely on color to convey important information, as colorblind users may not be able to distinguish it.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Endeavour (#0353A4) can be utilized as a primary color for headers, buttons, and navigation bars to establish a professional and trustworthy feel. Given its depth, it works well as a background for sections where you want to highlight important information. When incorporating it into user interfaces, careful consideration should be given to the color of text and icons to ensure adequate contrast and readability. For example, pairing it with a light-colored text such as white or a pale yellow can improve accessibility. In data visualization, #0353A4 can represent a specific category or range of values within charts and graphs, aiding in the clear presentation of data insights and enhancing the user experience.
Interior Design
Within the realm of interior design, #0353A4 (Endeavour) can introduce a sense of calm and sophistication to various spaces. As an accent color, it can be incorporated into throw pillows, artwork, or decorative items to complement neutral walls. When used more extensively on walls, it can create a serene environment in bedrooms or studies. Balancing the color with lighter elements, such as white trim or light-colored furniture, is crucial to prevent the space from feeling too dark. In commercial settings, #0353A4 can be implemented in waiting areas or offices to foster a sense of trust and professionalism. Considering the interplay of natural and artificial light is vital to optimize the color's impact.
Fashion
In the fashion industry, the color #0353A4 can be used to produce clothing, accessories and other items. The colour can be used to produce elegant dresses, smart casual shirts, and stylish corporate wear for both men and women. As the colour is so dark, it is best paired with white to give the clothing some contrast and make it standout. The colour can be used in scarfs, hats, gloves, handbags and belts.