Endeavour

General Information

The hexadecimal color #035398, also known as Endeavour, is a dark, muted shade of blue. It is composed of 1.18% red, 32.55% green, and 59.61% blue. In the RGB color space, this equates to (3, 83, 152). The color is commonly associated with feelings of stability, trust, and intelligence, making it a popular choice for corporate branding and professional designs. Its relatively low saturation gives it a calming effect, while its depth provides a sense of seriousness and reliability. Endeavour is often used in contexts where conveying dependability and knowledge is important, such as in the logos and websites of financial institutions or educational organizations. Its unique blend of shades creates a visually appealing color that works well in both digital and print media.

The hex color #035398, also known as Endeavour, presents some accessibility considerations, particularly in web design. Its dark hue means that it requires careful attention to contrast ratios to ensure readability for users, including those with visual impairments. According to WCAG guidelines, text using #035398 as a background necessitates a light foreground color to meet minimum contrast standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using online contrast checkers is advisable to verify compliance. Moreover, avoid using this color for crucial interactive elements without proper visual cues, as its low luminosity might make it challenging for users to perceive interactive affordances. Thoughtful application, combined with appropriate contrast, can effectively overcome the accessibility challenges presented by this deep color.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, Endeavour (#035398) can be used to create a sophisticated and trustworthy feel for financial or corporate websites. It serves well as a primary color for headers, navigation bars, and other key elements, provided sufficient contrast is maintained with text and interactive components. Additionally, it can be employed as a background for call-to-action buttons to draw attention, or as an accent color to highlight important information. When incorporating this color, consider using it alongside lighter shades of blue or complementary colors like gold or yellow to balance the overall palette and enhance visual appeal. Ensuring the design is responsive and accessible is crucial when implementing this color in different screen sizes and devices.

• Interior Design

  In interior design, Endeavour (#035398) can be used to create a calming and sophisticated atmosphere. It is particularly well-suited for bedrooms, studies, or living rooms, where a sense of tranquility and focus is desired. This color can be applied to walls, furniture upholstery, or decorative accents like cushions and rugs. When using Endeavour in interior spaces, it is essential to balance it with lighter, warmer tones to prevent the room from feeling too dark or cold. Consider pairing it with natural materials like wood and stone, or metallic accents like gold or copper, to add depth and texture. Proper lighting is also crucial to ensure that the color is showcased effectively and enhances the overall ambiance of the space.

• Fashion

  In the realm of fashion, Endeavour (#035398) offers versatility and elegance, lending itself well to both casual and formal wear. This deep blue hue can be used for dresses, suits, or outerwear, providing a sophisticated touch to any ensemble. It pairs effectively with neutral colors like white, gray, or black, as well as bolder shades like red or yellow for a more vibrant look. Accessorizing with jewelry in silver, gold, or pearl can further enhance the overall aesthetic. Whether it's a statement coat, a chic blouse, or a tailored suit, Endeavour exudes confidence and style. The color's depth and richness make it an excellent choice for evening wear and professional attire alike, adding a touch of refinement to any wardrobe.

Complementary color

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