Cobalt
General Information about Cobalt
The hex color #0350B1, also known as Cobalt, is a deep, saturated blue hue that evokes feelings of calmness, stability, and trust. In the RGB color model, it consists of 1.18% red, 31.37% green, and 69.41% blue. In the world of color psychology, blue is often associated with intellect, communication, and efficiency. Cobalt's specific shade suggests a sense of authority and reliability, making it a popular choice for branding and design projects that aim to convey professionalism and competence. This color is often used in corporate logos, website designs, and marketing materials to establish a strong and credible image. It's important to note that color perception can vary based on cultural background and personal experiences.
The hex color #0350B1, also known as Cobalt, presents some accessibility challenges, particularly when used for text or interactive elements. Due to its relatively low luminance, it may not provide sufficient contrast against lighter backgrounds, potentially making it difficult for users with visual impairments to read or interact with the content. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. It's crucial to assess the contrast ratio of #0350B1 against any background color used in conjunction with it. To improve accessibility, consider pairing it with very light shades or using it sparingly for decorative purposes rather than essential content. Always test the color combination with accessibility evaluation tools to ensure compliance with accessibility standards and provide an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
- #3366cc
A lighter shade of blue that offers better contrast against white backgrounds, improving readability.
- #003366
A darker shade of blue that can be used to create a sense of depth and sophistication, while still providing sufficient contrast against lighter elements.
- #0077cc
A vivid blue that will ensure better visibility and accessibility in a design.
Applications
Web Design
In web design, Cobalt (#0350B1) can be used to highlight important buttons and links, draw user attention to special offers, or create visually appealing navigation menus. Its rich and vibrant tone can add a touch of elegance and professionalism to websites, particularly those in the technology, finance, or creative industries. Ensure that the color contrast is sufficient and that the overall design is user-friendly.
Interior Design
In interior design, Cobalt (#0350B1) can be incorporated as an accent color in living rooms, bedrooms, or home offices. It can be used in furniture pieces, throw pillows, or wall art to create a focal point and add depth to the space. Pairing it with neutral tones like white, gray, or beige can create a balanced and harmonious atmosphere. The color creates a sophisticated and calm ambience.
Fashion
In fashion, Cobalt (#0350B1) can be a stunning choice for dresses, blouses, or accessories. Its versatility allows it to be dressed up for formal events or dressed down for casual outings. It can be paired with neutral colors like black, white, or gray for a classic and timeless look, or with bolder colors like red or yellow for a more daring and eye-catching ensemble. A Cobalt scarf or handbag can instantly elevate any outfit.