Cobalt
General Information about #0349B1
The hex color #0349B1, also known as Cobalt, is a deep shade of blue that falls within the blue color family. It has a relatively low red component (3/255), a moderate green component (73/255), and a high blue component (177/255), indicating its strong blue presence. In the RGB color model, it is composed of 1.18% red, 28.63% green, and 69.41% blue. The color is often associated with qualities like stability, trust, and intelligence. It is a popular choice for branding, particularly in industries that want to convey reliability and professionalism. In web design, #0349B1 can be used for backgrounds, headings, and accents to create a sophisticated and trustworthy look. Its usage should be carefully considered in terms of accessibility, especially regarding color contrast with text.
The color #0349B1, a deep cobalt blue, presents several accessibility considerations for web design. Its relatively low lightness value (around 26%) means that sufficient contrast is crucial when pairing it with text or other UI elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against its background. Using white text on a #0349B1 background generally provides adequate contrast, but careful testing with color contrast analyzers is always advisable. For individuals with visual impairments, including those with low vision or color blindness, ensuring sufficient contrast is paramount for readability and usability. Moreover, avoid using color alone to convey important information; supplement color cues with text labels or icons to accommodate users with color vision deficiencies. Consider using tools that simulate different types of color blindness to evaluate how the color scheme appears to various users and adjust accordingly. The darkness of the color also makes it unsuitable as a background color when there are large bodies of text since it causes eye strain.
Shades
Digital Color Formats
Alternative colors
- #2e5cb8
A slightly lighter blue that maintains a professional feel while offering better contrast with darker text.
- #1e90ff
A more vibrant blue alternative that can draw attention while remaining relatively accessible.
- #003399
This dark shade of blue is similar, but provides a slightly less intense feel, which may be preferred in certain contexts.
Applications
Financial Institution Branding
Cobalt blue (#0349B1) is often associated with trust, stability, and intelligence, making it an excellent choice for financial institutions' websites and branding. It can be used for primary brand colors, website navigation, and call-to-action buttons to inspire confidence and reliability. In user interfaces, this color can also highlight important information, or represent a key brand identity element. The specific hex code can bring a touch of sophistication and professionalism that would attract more customers to the company.
Interior Design Accent
In interior design, cobalt blue can be used as an accent color to add depth and sophistication to a room. It works well in living rooms, bedrooms, or studies, especially when paired with neutral colors like gray, white, or beige. The hex code can be incorporated through the use of throw pillows, wall art, or area rugs. The color is popular due to its elegant aesthetic that can make a space look more luxurious and refined.
Fashion Apparel
In fashion, cobalt blue can be used in garments or accessories to create a bold and stylish look. This particular shade can be used for dresses, suits, or outerwear, especially when paired with complementary colors like white, gold, or silver. This specific hex color is a statement color that can make the outfit stand out, showing confidence and elegance.