Science Blue

General Information about Science Blue

The hexadecimal color #0346D3, also known as Science Blue, is a deep, saturated shade of blue, embodying characteristics of trust, intelligence, and stability. In the RGB color model, it is composed of 1.18% red, 27.45% green, and 82.75% blue. Science Blue falls within the blue color family and is often associated with technology, education, and corporate environments. Its specific wavelength contributes to its visual impact, making it stand out while still maintaining a sense of calm. This color's intensity is well-suited for digital interfaces and print materials, where its distinct hue can capture attention and convey important information effectively. It is frequently used to create a sense of professionalism and reliability, making it a popular choice for branding and visual communication.

The color #0346D3, also known as Science Blue, presents certain accessibility challenges, particularly concerning color contrast. When using this color for text or interactive elements, it is crucial to ensure sufficient contrast against the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Given the darkness of this blue, lighter colors like white, yellow, or very light shades of gray would be suitable choices for foreground elements. Tools like contrast checkers can help verify compliance. In scenarios with insufficient contrast, users with visual impairments may struggle to perceive content effectively. Furthermore, relying solely on color to convey information should be avoided; supplementary cues like text labels or icons should be provided to ensure usability for all users, including those with color vision deficiencies.

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Digital Color Formats

Alternative colors

Applications

• Educational Platforms

  Science Blue (#0346D3) can be used effectively in educational websites and applications to create a sense of trust and knowledge. Its vibrant yet calming nature makes it suitable for highlighting important information, designing interactive elements, and establishing a professional and engaging learning environment. The color promotes a feeling of stability and intelligence, essential for retaining user attention and promoting effective learning outcomes. By using Science Blue consistently, educational platforms can enhance user experience and establish a clear brand identity focused on reliability and academic excellence.

• User Interface Design

  In the realm of user interface (UI) design, Science Blue (#0346D3) can serve as a primary color for buttons, links, and other interactive elements, particularly within themes related to technology or innovation. Its association with trust and stability lends credibility to digital interfaces. Furthermore, it can be paired with complementary colors to create visually appealing and intuitive user experiences. When used thoughtfully, Science Blue can enhance the overall aesthetics and usability of a digital product, promoting user engagement and satisfaction by creating an environment that feels both cutting-edge and reliable, ensuring that users find the interface both trustworthy and easy to navigate.

• Marketing Materials

  Science Blue is an excellent choice for integrating into marketing materials, particularly when aiming for a professional or academic feel. Its calming but authoritative presence is ideal for businesses that need to project trust and innovation. In logo design, it can provide a recognizable and modern brand identity. In website design, it can guide the user's eye, making calls to action stand out. Its deep saturation ensures that designs maintain their visual impact whether on screen or in print, offering great versatility for various types of campaigns.

Complementary color

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