Cobalt
General Information about Cobalt (#0345B0)
The hex color code #0345B0, also known as Cobalt, is a dark, saturated blue. It is composed of 1.18% red, 27.06% green, and 69.02% blue. In the RGB color model, #0345B0 has the numerical representation (3, 69, 176). When converted to the CMYK color model, it is composed of 98.29% cyan, 60.8% magenta, 0% yellow, and 30.98% black. This color is often associated with feelings of trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Cobalt blue pigments have a rich history, dating back centuries, and are commonly used in various art forms, including painting, ceramics, and stained glass. The color’s depth and intensity make it a popular choice for adding a touch of elegance and sophistication to designs.
The color #0345B0, a deep cobalt blue, presents several accessibility considerations for web developers. Due to its low luminance, it's crucial to ensure sufficient contrast against background colors, especially white. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to comply with WCAG guidelines. When using this color for text, consider pairing it with light yellows, oranges, or light shades of green to enhance readability for users with visual impairments. Avoid using it for essential UI elements without proper contrast, as it may be difficult for some users to perceive. Additionally, consider providing alternative visual cues, such as icons or text labels, alongside color-coded information to accommodate users with color vision deficiencies. Thorough testing with accessibility tools and real users is essential to guarantee an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, cobalt blue (#0345B0) can be utilized to create a sense of trust and stability. It's suitable for headings, call-to-action buttons, and background accents, especially for corporate websites and financial platforms. Its depth conveys professionalism and reliability. However, it should be used sparingly as a primary background color due to potential readability issues. Pair it with lighter shades of gray or white to ensure content is easily accessible. Consider using it as a highlight color to draw attention to important elements. Furthermore, its vibrancy makes it ideal for data visualizations where you want to distinguish different categories or trends.
Fashion and Interior Design
Cobalt blue is a popular choice in fashion design, often associated with sophistication and elegance. It can be used for evening gowns, formal wear, and accessories such as scarves or handbags. It pairs well with neutral colors like gray, black, and white, as well as complementary colors like orange and gold. In interior design, cobalt blue can be incorporated as an accent color through cushions, artwork, or statement furniture pieces. It adds a touch of boldness to a space while maintaining a sense of calmness. It is often used in combination with white or other light, neutral colors.
Branding
In branding, cobalt blue represents authority, stability, and intelligence. It's often used by companies in the technology, finance, and healthcare industries to project trustworthiness and expertise. A logo featuring cobalt blue can evoke feelings of confidence and security in customers. It can also be employed in marketing materials, such as brochures and presentations, to create a professional and polished image. However, it's crucial to consider the target audience and brand personality to ensure cobalt blue aligns with the desired perception.