Downriver
General Information about #031D4A
The hexadecimal color code #031D4A, often referred to as 'Downriver,' is a deep shade of blue, characterized by its low saturation and luminance values. In the RGB color model, it is composed of 1.18% red, 11.37% green, and 29.02% blue. This composition places it within the darker spectrum of blues, making it suitable for applications where depth and subtlety are desired. Its CMYK representation is C:96.04%, M:60.39%, Y:0%, K:70.98%, indicating a high proportion of cyan and magenta, contributing to its bluish hue. The color's subdued nature makes it a sophisticated choice for backgrounds, text, or accent elements in design projects. Understanding its properties allows designers to leverage its unique qualities effectively.
The hex color #031D4A, also known as Downriver, presents some accessibility challenges, particularly for users with visual impairments. Its low luminance value results in a dark color, which requires careful consideration of contrast ratios when used for text or interactive elements. To ensure accessibility, it's crucial to pair this color with a light background color that provides sufficient contrast, ideally meeting or exceeding the WCAG (Web Content Accessibility Guidelines) AA or AAA standards. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Avoid using #031D4A for important visual information or calls to action without adequate contrast, as this can exclude users who may have difficulty distinguishing between similar dark shades. When using this color for decorative purposes, consider adding high contrast borders or outlines to improve visibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #031D4A can be effectively utilized for website headers and footers to create a sophisticated and professional look. This dark blue provides a strong foundation for the overall design, especially when combined with lighter contrasting colors for text and interactive elements. It can also be used for background sections to highlight specific content areas, drawing the user's attention to important information. Ensure sufficient contrast with text to maintain readability. Furthermore, this hue works well for navigational elements, providing a clear visual distinction within the website's structure, contributing to a seamless user experience and enhanced navigation.
Interior Design
In interior design, #031D4A can be used as an accent color to add depth and richness to a room. It works well on walls, furniture, or decorative pieces, providing a touch of sophistication. When used as a wall color, it's best to balance it with lighter shades for the ceiling and trim to prevent the room from feeling too dark. This hue pairs beautifully with metallic accents like gold or silver, creating a luxurious and elegant ambiance. Consider using it in bedrooms or living rooms to create a cozy and inviting atmosphere. Accessorize with cushions and rugs in complementary colors to complete the look and create a harmonious balance.
Fashion
In fashion, #031D4A serves as a versatile base color for creating stylish and sophisticated outfits. It can be used for dresses, suits, or outerwear, offering a timeless and elegant appeal. When styling with this color, consider pairing it with lighter shades for contrast, such as white, cream, or pastel colors. Accessorizing with metallic details like gold or silver jewelry can elevate the look and add a touch of glamour. It's suitable for both casual and formal occasions, making it a staple color in any wardrobe. Experiment with different textures and fabrics to create unique and fashionable outfits.