Cobalt
General Information about Cobalt (#0744AD)
Cobalt, represented by the hexadecimal color code #0744AD, is a deep shade of blue. In the RGB color model, it consists of 0.03 red, 0.27 green, and 0.68 blue. This color is often associated with stability, depth, and trustworthiness. It finds use in various applications, ranging from web design to fashion. Cobalt belongs to the blue color family and can evoke feelings of calmness and serenity. However, its darkness requires careful consideration regarding contrast when used for text or backgrounds to ensure readability. The color is achieved by mixing primary colors in specific ratios, with blue being the most prominent component.
The color #0744AD, also known as Cobalt, presents some accessibility challenges, especially when used as a background or text color. Its relatively low luminance means that it may not provide sufficient contrast with lighter text colors, potentially violating WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. When using Cobalt, it's crucial to pair it with very light colors, such as white or very pale yellow, to ensure readability for users with visual impairments. Tools are available to check color contrast ratios and determine compliance. Additionally, avoid using this color alone to convey important information, as colorblind users might not perceive it accurately. Consider incorporating additional visual cues, such as icons or text labels, to reinforce the message.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Cobalt (#0744AD) can be effectively used in website designs aiming for a modern and sophisticated aesthetic. It's particularly well-suited for headers, navigation bars, and call-to-action buttons. By pairing it with complementary or contrasting colors like white or light gray, web designers can create visually appealing and user-friendly interfaces. In data visualization, Cobalt can represent a primary category, ensuring a clear and distinct visual separation from other data sets. Its calming effect can also be leveraged in educational websites or applications to promote focus and reduce visual fatigue.
Fashion and Interior Design
In the fashion industry, Cobalt (#0744AD) serves as an accent color, adding a touch of elegance and depth to apparel designs. It can be used in accessories like scarves, handbags, or jewelry to complement neutral-toned outfits. Interior designers often employ Cobalt in moderation to create focal points within a room, such as accent walls, throw pillows, or artwork. Its rich tone adds a sense of luxury and sophistication. In branding, Cobalt can be part of a company's color palette, communicating stability, trustworthiness, and professionalism, particularly for technology or finance companies.
Graphic Design and Illustration
Within the creative world, #0744AD may find usage as a primary color for digital illustrations or graphic design projects aiming for a professional look. It can be combined with other complementary or analogous colors to create visually appealing compositions. Within logo designs, the color conveys trust and reliability making it ideal for institutions and business. The color can be incorporated in print media such as brochures and posters for marketing materials to show credibility.