Tangaroa
General Information about #031A40
The hex color #031A40, often referred to as Tangaroa, is a deep, muted shade of blue. It belongs to the blue color family and exhibits characteristics of both navy and midnight blue. In the RGB color model, it is composed of 1.18% red, 10.2% green, and 25.1% blue. The CMYK color model representation is 95% cyan, 59% magenta, 0% yellow, and 75% black. This color conveys a sense of depth, sophistication, and tranquility. Its name, Tangaroa, is derived from the Māori god of the sea, which aligns perfectly with the color's maritime and oceanic associations. The color is often used to evoke feelings of stability, trust, and intelligence, making it a popular choice for branding and design projects.
The hex color #031A40, also known as Tangaroa, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it's crucial to select foreground text colors that provide sufficient contrast to ensure readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Given the darkness of #031A40, lighter colors like white, yellow, or light greens would be appropriate choices for foreground text. Tools like WebAIM's contrast checker can be used to assess contrast ratios and ensure compliance with accessibility standards. Furthermore, avoid using color as the sole means of conveying information. Always provide alternative cues such as text labels or icons to ensure that users with color vision deficiencies can still understand the content.
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Applications
Web Design
In web design, Tangaroa can serve as a sophisticated background color for headers or footers, especially for websites aiming for a professional or corporate aesthetic. Its depth complements well with light-colored text and minimalist design elements. For instance, a technology company might use it to convey stability and innovation. Additionally, it can effectively highlight call-to-action buttons when paired with contrasting accent colors like teal or gold, encouraging user engagement.
Interior Design
In interior design, Tangaroa can be used to create a calming and elegant atmosphere in bedrooms or living rooms. It pairs beautifully with natural wood tones and metallic accents like copper or brass. Consider using it as an accent wall color to add depth and dimension to a space. Accessorize with lighter-colored furniture and textiles to balance the darkness and create a harmonious environment. This color evokes feelings of serenity and sophistication, suitable for spaces dedicated to relaxation and contemplation.
Fashion
In the realm of fashion, Tangaroa presents an opportunity for creating elegant and understated looks. It works exceptionally well for evening wear, formal attire, and accessories. Pair it with silver or pearl jewelry to enhance its sophistication. Alternatively, use it as a base color and accessorize with pops of brighter colors like fuchsia or emerald green to create a bold statement. Tangaroa embodies a sense of timeless style and quiet confidence, suitable for individuals who appreciate classic elegance.