Smalt
General Information about #073C94
The hex color code #073C94 represents a dark shade of blue, often referred to as Smalt. This color is composed of 2.75% red, 23.53% green, and 58.04% blue. In the RGB color space, it is characterized by low red and green values, with a significantly higher blue component, resulting in its deep blue hue. In the CMYK color model, it consists of 95% cyan, 60% magenta, 0% yellow, and 42% black. Smalt is a saturated color, evoking feelings of depth, stability, and trust. It is often associated with professionalism, intelligence, and sophistication. Its hexadecimal nature makes it easily usable in web design.
The color #073C94, a deep, saturated blue reminiscent of Smalt, presents some accessibility challenges, particularly in web design. Due to its low luminance value, it requires careful consideration to ensure sufficient contrast against background colors, especially white or lighter hues. Text rendered in #073C94 on a white background may not meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratio, making it difficult for users with visual impairments to read comfortably. To improve accessibility, consider using a lighter shade of blue or pairing it with a very light contrasting color. It is vital to test color combinations with accessibility tools to ensure compliance with accessibility standards and provide a usable experience for all users. Also, avoid using this color to display very important information. Alternative color palettes could also be considered to provide higher contrast and improved readability.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
In web design, #073C94 can be used for headings or accents to convey a sense of professionalism and trustworthiness, especially in finance or tech-related websites. However, it should be used sparingly and with careful consideration of contrast ratios. In interior design, it can serve as an accent color in a room with neutral walls, adding depth and sophistication. This dark blue is suitable for cushions, throws, or artwork, providing a pop of color without overwhelming the space. Also it works well in branding for companies that want to come across as reliable, trustworthy, and experienced.
Fashion and Apparel
In fashion, Smalt (#073C94) can be a sophisticated choice for evening wear or formal attire. A dress or suit in this color can exude elegance and confidence. It can also be used as an accent color in accessories such as scarves or handbags, adding a touch of refinement to an outfit. It pairs well with neutral colors like gray, black, or white, or can be combined with complementary colors like yellow or gold for a bolder statement. Moreover, this dark blue is appropriate for work environments, as well as important events.
Graphic Design
In graphic design, Smalt (#073C94) can be used to create a sense of depth and sophistication in logos, brochures, and other marketing materials. It is particularly effective for companies that want to project an image of stability and reliability. The color can be used to create a calming and professional atmosphere, making it ideal for brands in the financial, healthcare, or technology sectors. Moreover, it can be combined with lighter shades of blue or contrasting colors to create a visually appealing design.