Ultramarine
About Ultramarine (#030795)
The hex color code #030795 represents a very dark shade of blue, often referred to as Ultramarine. It is composed of 1.18% red, 2.75% green, and 58.43% blue. In the RGB color model, this equates to R:3, G:7, B:149. The corresponding CMYK values are C:98, M:95, Y:0, K:42. Ultramarine historically derives from the pigment made by grinding lapis lazuli, a semi-precious stone. This intense blue was highly prized by Renaissance artists. Today, synthetic ultramarine is widely available. The color evokes feelings of depth, stability, and sometimes melancholy. Its darkness requires careful consideration when used in design to ensure sufficient contrast with other elements for readability and accessibility.
The color #030795, a deep ultramarine, presents significant accessibility challenges, particularly concerning color contrast. When used as a background color, it necessitates very light text to ensure readability, meeting WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Failure to meet these ratios can exclude users with visual impairments. Furthermore, avoid using this color as the sole indicator for interactive elements like links or buttons. Supplement it with underlines, borders, or icons to provide alternative cues for users who may not perceive color differences. Thorough testing with color contrast analyzers and user feedback is crucial to guarantee an inclusive design.
Shades
Digital Color Formats
Alternative colors
Applications
Financial Branding
Ultramarine (#030795) evokes feelings of trust, stability, and authority, making it ideal for financial institutions' websites and branding. Its deep hue conveys a sense of security and reliability, crucial for establishing confidence with customers. In website design, ultramarine can be used for headers, navigation bars, and key call-to-action buttons to draw attention and guide users. When used sparingly and balanced with lighter, neutral tones, it creates a professional and trustworthy online presence. The key is to use it strategically to reinforce the brand's message and enhance user experience.
Interior Design Accent
In interior design, #030795 can serve as a striking accent color to add depth and sophistication to a space. It works exceptionally well in rooms with ample natural light, where its richness can be fully appreciated. Consider using it for statement walls, upholstery, or decorative accessories such as vases and cushions. To balance the intensity of ultramarine, pair it with neutral colors like white, gray, or beige. These lighter shades will prevent the room from feeling too dark or overwhelming. Metallic accents, such as gold or silver, can further enhance the luxurious feel of this deep blue hue.
Fashion Statement
In fashion, a garment or accessory in #030795 (ultramarine) makes a bold statement. It can be used for evening gowns, tailored suits, or even accessories like handbags and shoes. It pairs beautifully with neutral tones such as black, white, and gray, creating a sophisticated and elegant look. In casual wear, ultramarine can be used for sweaters, t-shirts, or jeans, adding a touch of color to everyday outfits. The key is to balance the intensity of the color with other elements of the outfit to avoid overwhelming the overall look.