Dark Blue
General Information about #0304b1
The hexadecimal color code #0304b1 represents a dark shade of blue in the RGB color model. It is composed of 1.18% red, 1.57% green, and 69.41% blue. In the HSL color space, it has a hue of 239 degrees, a saturation of 97.2%, and a lightness of 35.3%. This color is often associated with feelings of trust, loyalty, and intelligence. Dark blues are commonly used in corporate branding to convey professionalism and stability. The color's high blue component contributes to its calming and reliable perception. It is used less frequently in areas where energy and excitement are desired, as brighter, warmer colors are typically preferred for those contexts. Understanding the composition and psychological associations of #0304b1 is essential for designers and artists aiming to create specific moods and messages in their work.
The hex color #0304b1, a dark blue, presents significant accessibility challenges. Its low lightness value means it offers very little contrast against both white and black backgrounds. Consequently, text or interactive elements using this color may be difficult for users with visual impairments to discern. Ensuring sufficient contrast is crucial for readability and usability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. This dark blue likely fails to meet these criteria, making it essential to pair it with very light hues to achieve adequate contrast. Consider using online contrast checkers to verify the contrast ratio against different background colors. Additionally, avoid relying solely on color to convey information, as colorblind users may not be able to differentiate this dark blue from other similar shades. Providing alternative visual cues, such as text labels or icons, can greatly improve accessibility for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
In web design, this dark blue can be used sparingly for background accents or decorative elements to evoke a sense of depth and sophistication. However, it should be avoided for primary text or interactive components due to its low contrast. Consider using it for website headers or footers, paired with lighter text colors for readability. In branding, this color can represent trust, stability, and authority. It's often seen in financial institutions or corporate websites. Interior designers may use this hue as an accent color in a room, perhaps in throw pillows or artwork, to add a touch of elegance without overwhelming the space. It would complement lighter, neutral wall colors. In fashion, this dark blue can be used for evening wear or formal attire, providing a classic and refined look.
Digital Art and Data Visualization
This dark blue is perfect for creating a night sky effect in illustrations or digital art. Its deep hue can add depth and realism. Use it as a base color and add lighter blues and whites for stars and clouds. In data visualization, use #0304b1 to represent categories or values that require emphasis. Ensure that the other colors used in the visualization contrast well for clarity. This blue could be used to highlight critical data points. This color could also work well to create a dramatic effect in presentations or marketing materials. Use it in backgrounds with white or yellow text for contrast and readability. It adds an aura of mystery and power.
Packaging and educational design
In packaging design, a deep blue can signify quality and reliability. For instance, pharmaceutical or technology products may benefit from using this color on their packaging. However, avoid using it for food products, where other colours like greens, oranges or reds are more inviting. This shade can work well in combination with silver or gold foil accents. Also this color could be used in educational material, like books, to distinguish between subjects or lessons, especially when the topic is a serious one like math, science or history. It will give a clean impression for the student to learn better.