Ultramarine
General Information about Ultramarine (#030398)
The color #030398 is a deep shade of blue, often referred to as ultramarine. It is characterized by its rich, intense pigment, reminiscent of the precious mineral lapis lazuli from which the original ultramarine pigment was derived. In the RGB color model, it is composed of 1.18% red, 1.18% green, and 59.61% blue. Its hexadecimal representation, #030398, allows for precise specification in digital applications, spanning from web design to graphic arts. The color evokes feelings of stability, depth, and confidence, frequently employed in contexts where trust and authority are paramount. Historically, ultramarine was highly prized by artists for its exceptional vibrancy and lasting qualities, playing a crucial role in masterpieces throughout art history. Its modern digital equivalent maintains this legacy, offering a potent hue for visual communication and artistic endeavors. It's a strong, evocative color.
The color #030398, a deep ultramarine, presents significant accessibility challenges. Its extremely low luminance of approximately 0.003 makes it very difficult to read against a standard white background. According to WCAG guidelines, it fails all contrast ratio tests for normal text, large text, and graphical objects against white. To ensure accessibility, it's crucial to avoid using #030398 for text or important graphical elements without careful consideration. When using this color, always pair it with a very light color like white (#FFFFFF) or a very pale yellow to ensure sufficient contrast. For enhanced readability, a text size of at least 18 points is recommended when paired with a light color. Implementing a dark background or considering a slightly lighter shade of blue could drastically improve contrast and make the content more accessible to users with visual impairments, including those with low vision or color blindness. Proper color choices significantly impact usability.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, #030398 can be used as an accent color for headers or buttons, particularly when aiming for a sophisticated or corporate look. Given its deep hue, it should be used sparingly and thoughtfully to avoid overwhelming the user. For example, consider using it for call-to-action buttons against a lighter background to draw attention. Furthermore, it is useful for data visualization, when a color palette with different hues is needed, to highlight certain important data points.
Interior Design Accent
In interior design, ultramarine can be incorporated as a wall color in smaller rooms or as an accent color in larger spaces. It can create a sense of depth and tranquility. Think about using it for cushions, throws, or artwork to add a pop of color to a neutral setting. It works particularly well in bedrooms or studies where a calming atmosphere is desired. Consider pairing it with lighter neutrals, creams, or even metallic accents to prevent the space from feeling too dark or enclosed.
Fashion
In fashion, this strong ultramarine color can be used as a statement color in accessories such as handbags, scarves, or shoes. It can also be used as a base color for evening wear, especially when combined with silver or gold accents. The color adds sophistication, but should be carefully paired with other colors to ensure it doesn't overpower the overall look. In cosmetic products, it can be used in eyeliners, eyeshadows, or mascaras to add a pop of color to the eyes.