Science Blue
General Information
Science Blue, represented by the hex code #0269E4, is a vibrant and captivating shade of blue that evokes feelings of innovation, intelligence, and progress. It belongs to the blue color family, which is generally associated with trustworthiness, stability, and calmness. This particular hue is often used in branding and design to convey a sense of modernity and technological advancement. Its unique character sets it apart from more traditional blues, making it an excellent choice for projects that aim to project a forward-thinking image. In color theory, blue is a primary color, and Science Blue maintains a strong association with this foundational aspect of color perception.
The hex color #0269E4, also known as Science Blue, presents some accessibility considerations for web development. Given its relatively low luminance, it's crucial to ensure sufficient contrast when used for text or interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using this color for text on a white background may not meet these recommendations. To improve accessibility, consider using a lighter background or darkening the text color. Additionally, providing alternative cues like icons or underlines for links can enhance usability for users with visual impairments. Always test color combinations with accessibility tools to ensure compliance.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Science Blue can be employed in website design to create a modern and trustworthy aesthetic, particularly for technology, science, or educational platforms. Its vibrancy makes it suitable for highlighting calls to action and drawing attention to key elements. However, it should be balanced with neutral tones to avoid overwhelming the user.
UI Design
In user interface (UI) design, Science Blue can effectively communicate information or indicate interactive elements. It can be used for buttons, progress bars, or navigational cues to provide a clear and intuitive user experience. Ensuring sufficient contrast against the background is crucial for accessibility and readability.
Branding and Marketing
Science Blue can be used to represent futuristic and innovative ideas in branding and marketing materials. Its association with science and technology makes it a good choice for companies looking to convey a sense of advancement and reliability. In print or digital advertising, it can be paired with complementary colors to create visually appealing designs.