Congress Blue
General Information about Congress Blue
Congress Blue, with the hex code #01479A, is a deep, rich shade of blue that evokes feelings of trust, stability, and authority. It is often associated with governmental institutions and professional settings due to its serious and reliable nature. In color psychology, blue is known to promote calmness and serenity, while also suggesting intelligence and confidence. This particular shade of blue is relatively dark, giving it a sense of depth and sophistication. Its low saturation makes it suitable for backgrounds and text, although careful consideration should be given to contrast to ensure readability. The color has RGB values of R:1, G:71, B:154 and CMYK values of C:99, M:54, Y:0, K:40.
The hex color #01479A, also known as Congress Blue, presents some accessibility challenges, particularly for users with visual impairments. Its low lightness value of 0.01 makes it difficult to achieve sufficient contrast with text or other page elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text. This color may not meet these requirements when paired with lighter shades, potentially making content difficult to read. To enhance accessibility, consider using lighter text colors like white or very pale yellows to ensure adequate contrast. Alternatively, using a darker shade of blue or a completely different, more contrasting color palette would significantly improve readability for a wider range of users.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Congress Blue (#01479A) can be effectively employed in website headers and footers to establish a professional and trustworthy tone. Its deep, calming hue evokes feelings of stability and reliability, making it suitable for businesses in finance, law, or government sectors. When combined with lighter accent colors and legible typography, it contributes to a user-friendly and visually appealing interface. Additionally, this color can be used for call-to-action buttons or navigational elements to draw attention without being overly aggressive.
Fashion Design
In the realm of fashion, Congress Blue can be used for elegant evening wear, business suits, or sophisticated accessories. Its versatility allows it to be paired with a wide range of colors, from neutral tones like gray and beige to bolder shades like gold or crimson. The color evokes a sense of confidence and poise, making it an excellent choice for those who want to project an image of professionalism and refinement. Additionally, it can serve as a grounding color in patterned fabrics or embellishments.
Marketing Materials
Congress Blue can be incorporated as a main color to set a focus, for example to highlight some products. The color creates trust and attracts the user's attention. Because the color is not too flashy, it is possible to use this color as a background to highlight the products. The color can be used to be mixed with other elements to generate a unique design.