Endeavour
General Information
#0152B3, also known as Endeavour, is a deep shade of blue that evokes feelings of stability, trust, and reliability. It belongs to the blue color family and sits towards the darker end of the spectrum. This color is often associated with professionalism, authority, and intelligence. In color psychology, blues are known to promote calmness and reduce stress, making them a popular choice for corporate branding and design. Its hexadecimal value precisely defines its position in the color space, ensuring consistent reproduction across various digital platforms. Endeavour is a saturated color which means it has a high level of color intensity.
The color #0152B3, also known as Endeavour, presents some accessibility challenges. With its dark hue and low lightness value, it is crucial to ensure sufficient contrast when used with text or other interactive elements. A light text color, such as white or a very pale yellow, is recommended to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. The minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text should be targeted to accommodate users with visual impairments. Furthermore, avoid using this color as the sole indicator for interactive elements; always provide additional cues, such as underlines or icons, to ensure usability for all users, including those with color vision deficiencies. Proper testing with accessibility evaluation tools is crucial to validate the design's compliance.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #0152B3 can be used for primary buttons and calls to action to draw attention and create a sense of trust. The color's depth makes it a good choice for headers and navigation bars, especially when paired with lighter text and graphic elements. It should be used sparingly to highlight key elements of the page, and its contrast with surrounding colors must be carefully managed to ensure readability and accessibility for all users.
Fashion
In fashion, #0152B3 is a versatile color that can be used in a wide range of apparel, from casual wear to formal attire. It's particularly well-suited for outerwear like jackets and coats, where its bold hue can make a statement. It can also be used in smaller doses, such as in accessories like scarves and hats, to add a pop of color to an outfit. When paired with neutral colors like gray or white, #0152B3 can create a sophisticated and elegant look.
Interior Design
In interior design, the Endeavour blue can be used for accent walls in living rooms or bedrooms to create a calming and sophisticated atmosphere. It complements wooden furniture and metallic accents well. It is best paired with neutral colors like beige or gray to avoid overpowering the room. The color can also be used in upholstery and textiles to add a touch of elegance.