Science Blue

General Information about Science Blue

The hexadecimal color code #015ED5 represents a shade of blue known as Science Blue. It is composed of 0.39% red, 36.86% green, and 83.53% blue. In the RGB color model, this translates to R:1, G:94, B:213. In the CMYK color model, it is composed of 99% cyan, 56% magenta, 0% yellow, and 16% black. Science Blue typically evokes feelings of trust, intelligence, and stability. This color is frequently used in corporate branding and web design to convey professionalism and dependability. Its vibrant yet calming presence makes it suitable for various applications, from user interfaces to marketing materials. The color's association with science and technology makes it a popular choice for companies in these sectors, reflecting innovation and expertise.

The color #015ED5, also known as Science Blue, presents several accessibility considerations for web development. With its relatively low luminance, it may not provide sufficient contrast when used as text against a white background, potentially causing readability issues for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Therefore, it's crucial to pair this color with a lighter background or use it for larger text elements to ensure readability. Alternatively, using it as a background color with light text can be effective if contrast ratios are carefully checked. Tools are available to help designers assess contrast ratios and ensure compliance with accessibility standards. Additionally, avoid using color alone to convey important information; always provide alternative cues such as text labels or icons to accommodate users who may have color vision deficiencies.

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Digital Color Formats

Alternative colors

Applications

• Educational Websites

  Science Blue can be used in educational websites to highlight key concepts or call-to-action buttons. Its vibrant yet professional appearance makes it ideal for engaging students and directing their attention to important information. The color evokes a sense of trust and knowledge, which is essential in an educational context. Furthermore, it can be used in infographics and data visualizations to make complex information more accessible and appealing. Consistent use of Science Blue throughout the website can help build brand recognition and create a cohesive user experience.

• User Interface Design

  In user interface design, Science Blue can be effectively used for primary buttons, links, and interactive elements. Its distinct hue helps users quickly identify clickable elements, improving usability and navigation. The color also works well for progress bars, loading indicators, and other visual cues that require attention. When used in moderation, Science Blue can enhance the overall aesthetic of the interface without being overwhelming. It's crucial to ensure sufficient contrast with surrounding elements to meet accessibility standards and provide a comfortable experience for all users.

• Branding and Marketing

  Science Blue can be incorporated into branding and marketing materials to convey a sense of innovation and reliability. It is a versatile color that can be used in logos, banners, and promotional content. The color resonates well with technology and science-related industries, making it a popular choice for companies in these sectors. Using Science Blue consistently across all marketing channels can help build a strong brand identity and create a memorable impression on customers. Its slightly futuristic feel can also add a modern touch to marketing campaigns.

Complementary color

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