Endeavour
General Information about #015AB3
The hexadecimal color #015AB3, also known as Endeavour, is a dark shade of blue. It is composed of 0.4% red, 35.3% green, and 70.2% blue. In the RGB color model, #015AB3 consists of 0.4% red, 35.3% green and 70.2% blue. In a CMYK color space, the color is composed of 99.4% cyan, 49.7% magenta, 0% yellow and 29.8% black. Its angle in the HSL cylindrical color system is 211 degrees, with a saturation of 99% and a lightness of 35%. This color is associated with feelings of trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect.
The color #015AB3, also known as Endeavour, presents some accessibility challenges, particularly when it comes to text and background contrast. Due to its relatively dark nature, it requires careful consideration when used as a background color. To ensure readability and usability for individuals with visual impairments, it is crucial to pair it with a light-colored text. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text, as per WCAG guidelines. Tools are available online to calculate the contrast ratio between two colors, allowing developers to verify compliance with accessibility standards. Using #015AB3 for interactive elements such as buttons or links also necessitates a clear visual distinction upon hover or focus states to aid users navigating with assistive technologies.
Shades
Digital Color Formats
Alternative colors
Applications
Web and App Design
Endeavour (#015AB3) can be employed as a primary color in website designs for businesses in the technology, finance, or consulting sectors. Its deep, trustworthy hue conveys professionalism and stability. It is well-suited for backgrounds, headers, and call-to-action buttons. Paired with complementary colors like yellow or orange, it can create visually appealing interfaces. In mobile app design, it can be used for navigation bars, icons, and loading screens to provide a consistent brand experience. The color should be used sparingly to avoid overwhelming the user. A balance of white space and contrasting colors will ensure readability and engagement.
Fashion and Interior Design
In the realm of fashion, Endeavour (#015AB3) can be utilized as an accent color in clothing designs, such as in accessories like scarves, ties, or handbags. It provides a sophisticated contrast against neutral base colors like gray, black, or white. For interior design, it can be used as a wall color in rooms where a calming and focused atmosphere is desired, such as offices or studies. The color can also be incorporated through furniture, artwork, or decorative elements. When using it in home decor, it's important to balance it with lighter shades to prevent the space from feeling too dark or oppressive.
Data visualization
Endeavour (#015AB3) can be effective in data visualization to represent a specific category, or to act as a neutral but distinct color for less important data series, especially when one is focusing on differentiating some of the data over others. Because the human eye can distinguish many colors, this color can be a part of a broader pallette. Additionally, it is easily distinguishable from other colors, so that it makes it effective for data labels.