Endeavour
General Information
The hex color #01539A, also known as Endeavour, is a deep, saturated shade of blue. In the RGB color model, it is composed of 0.4% red, 32.5% green, and 60.4% blue. In the CMYK color model, it consists of 99% cyan, 46% magenta, 0% yellow, and 40% black. This combination results in a color that is often associated with trust, stability, and professionalism. It is commonly used in corporate branding, web design, and other applications where a sense of reliability and authority is desired. The color's depth and richness make it versatile for various design contexts, providing a calming and sophisticated visual impact.
The hex color #01539A, also known as Endeavour, presents some accessibility considerations, especially in web design. Its low lightness value implies that it needs to be paired with very light text or foreground elements to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. When using #01539A as a background, avoid using dark text colors. Lighter shades of yellow, white, or green are typically better choices. Testing with accessibility tools is highly recommended to confirm compliance and provide an inclusive experience for users with visual impairments. This color might not be suitable for conveying important information alone without additional cues, such as icons or labels.
Shades
Digital Color Formats
Alternative colors
- #29abe2
A slightly lighter blue that provides better contrast against dark text.
- #003366
A darker shade that maintains the blue tone while offering better contrast when used as text color on white backgrounds.
- #3498db
This color can provide a more vibrant and modern feel, while still staying within the blue color family, offering better accessibility in certain contexts.
Applications
Web Design
In web design, Endeavour (#01539A) can be used for primary brand colors to evoke trust and professionalism. It works well in headers, footers, and navigation bars, where a strong, reliable presence is desired. When used sparingly and thoughtfully, it enhances the user experience without overwhelming the design. It is important to consider the overall color palette and ensure sufficient contrast for text and interactive elements, promoting accessibility and usability. The color’s depth and richness makes it ideal for backgrounds that need to convey stability and authority.
Interior Design
In interior design, #01539A can be used as an accent color in rooms to add depth and sophistication. It pairs well with neutral tones such as gray, white, and beige. Consider using it for accent walls, furniture upholstery, or decorative elements like cushions and throws. This color brings a sense of calmness and can be particularly effective in bedrooms or study areas. When used with lighter shades of blue or complementary colors, it creates a harmonious and inviting space, promoting relaxation and focus. It can also be balanced with warm metallic accents like gold or copper for a luxurious touch.
Fashion
In fashion, #01539A can be used to create a professional and sophisticated look. It is suitable for business attire, such as suits, blazers, and dresses. It can also be used as an accent color in accessories like scarves, handbags, and shoes. Endeavour is a versatile color that complements a wide range of skin tones and can be paired with various other colors, including white, gray, black, and even some vibrant hues. It is especially effective in creating a polished and put-together appearance for formal occasions or everyday wear.