Endeavour

General Information about #0150AE

The hex color #0150ae, also known as Endeavour, is a dark, saturated blue that exudes feelings of trustworthiness, stability, and sophistication. It belongs to the blue color family, which is often associated with calmness, serenity, and intelligence. In the RGB color model, #0150ae is composed of 0.4% red, 31.4% green, and 68.2% blue. In the CMYK color model, it is composed of 99% cyan, 54% magenta, 0% yellow, and 32% black. This color is frequently used in corporate branding, website design, and marketing materials to convey a sense of professionalism and reliability. Its dark hue also makes it suitable for backgrounds or accents, adding depth and visual interest to designs. The name Endeavour comes from Captain Cook's ship HMS Endeavour. This color is well received and has a serious and formal connotation.

The hex color #0150ae, also known as Endeavour, presents some accessibility challenges, particularly for users with visual impairments. Due to its relatively low lightness value, it may not provide sufficient contrast when used as text against a white or light-colored background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #0150ae, it's crucial to ensure adequate contrast by pairing it with a sufficiently light color for the background or using a lighter shade of blue for the text. Additionally, providing alternative cues, such as icons or labels, can enhance usability for users who have difficulty distinguishing between colors. Proper contrast checking tools can help verify compliance with accessibility standards. It is important to consider the needs of all users, including those with visual impairments, when selecting and using colors in web design.

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Applications

• Web Development

  In web development, #0150ae can be utilized as a primary color for website headers, buttons, and other interactive elements. Its professional and trustworthy feel makes it suitable for corporate websites or applications. However, ensure that sufficient contrast is provided when using it for text. It can also be used as a background color for sections or divs, creating a visually appealing separation of content. Furthermore, it can be incorporated into charts and graphs to represent data in a clear and concise manner. To create a cohesive design, use complementary or analogous colors for other elements on the page. This color works very well in web applications and desktop programs, where a calm and reliable colour is desired.

• Interior Design

  In interior design, #0150ae can be incorporated as an accent color for walls, furniture, or decorative accessories. It can evoke feelings of calmness, sophistication, and stability. This color works very well in combination with natural materials, such as light wood or stone. It can be used in bedrooms to create a relaxing atmosphere or in living rooms to add a touch of elegance. Consider using it sparingly as an accent color, paired with neutral tones to avoid overwhelming the space. The colour can be added to cushions, artworks or small pieces of furniture.

• Fashion

  In fashion, #0150ae can be used for clothing, accessories, or footwear. It's a versatile color that can be dressed up or down. A #0150ae dress or suit can convey professionalism and confidence. Alternatively, #0150ae accessories, such as scarves or handbags, can add a pop of color to a neutral outfit. This color can be combined with other blues, greys, or whites to create a stylish and sophisticated look. It's a suitable color for both casual and formal occasions. Moreover, blue is a generally likeable colour and can be worn by nearly anyone.

Complementary color

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