Smalt

General Information about #013A97 (Smalt)

The hexadecimal color code #013A97, commonly referred to as Smalt, represents a dark shade of blue. It is composed of 0.39% red, 22.75% green, and 59.22% blue. In the RGB color model, this translates to 1 red, 58 green, and 151 blue. Smalt, named after a historical blue pigment made by grinding cobalt glass, evokes feelings of tranquility, depth, and sophistication. This color is often associated with stability, trust, and intelligence, making it a popular choice for corporate branding and professional environments. The color exhibits a low saturation and a relatively dark luminance, contributing to its subtle yet impactful presence. Its unique composition renders it suitable for diverse applications, from digital interfaces to printed materials, where it can effectively communicate a sense of reliability and understated elegance. However, care should be taken to ensure adequate contrast with foreground elements to maintain readability and accessibility.

The hex color #013A97, also known as Smalt, presents specific accessibility challenges, particularly in text-based applications. Its dark hue results in a low contrast ratio against standard white backgrounds, potentially making it difficult for users with visual impairments to read the text comfortably. To enhance accessibility, it is crucial to pair #013A97 with lighter text colors such as white (#FFFFFF) or very light shades of yellow or gray. Implementing the Web Content Accessibility Guidelines (WCAG) contrast ratio requirements is essential. For instance, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Furthermore, avoid using #013A97 for essential UI elements or interactive components without proper contrast, as this can hinder usability for individuals with low vision or color blindness. Ensuring sufficient contrast not only improves accessibility but also enhances the overall user experience for all users.

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Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, #013A97 can be utilized to create a sense of depth and sophistication in website headers and navigation bars. Its deep blue tone can effectively convey trustworthiness and stability, making it a great choice for financial institutions or corporate websites. Furthermore, it can be employed as an accent color to highlight important call-to-action buttons or key information sections, drawing the user's attention and improving engagement. The color pairs well with lighter shades to create a balanced and visually appealing layout, ensuring a professional and user-friendly experience.

• Marketing and Branding

  #013A97 can be used to create eye-catching and professional marketing materials, such as brochures, flyers, and digital advertisements. Its deep and calming nature is perfect for backgrounds or accent colors to highlight essential information and call-to-actions. In branding, the color can be employed to represent reliability and trust, making it suitable for businesses in the finance or technology sectors. Furthermore, #013A97 is great for conveying authority and stability in various branding applications, strengthening brand identity and overall visual appeal.

• Interior Design

  In interior design, #013A97 is a versatile color that can add a touch of elegance and sophistication to any space. It's suitable for creating a relaxing and calming atmosphere in bedrooms or living rooms when applied to walls or furniture pieces. As an accent color, it can be used in decorative pillows, curtains, or artwork to provide a pop of color against neutral backgrounds. When paired with lighter shades or natural materials, #013A97 can enhance the overall aesthetic and create a balanced and harmonious environment.

Complementary color

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