Burnham
General Information about #012D27
The hex color #012D27, also known as Burnham, is a dark shade of green that exudes a sense of depth and tranquility. It belongs to the green color family but leans towards the more subdued and sophisticated end of the spectrum. In the RGB color model, it consists of 0.4% red, 17.6% green, and 15.3% blue. Converting this to the CMYK color model yields approximately 98% cyan, 0% magenta, 13% yellow, and 82% black. This color is often associated with nature, stability, and growth, though its dark tone also conveys a sense of mystery and introspection. Burnham can be effectively used in designs aiming to evoke feelings of calmness, earthiness, or understated elegance. Its unique composition makes it a versatile choice for various applications across different creative fields. Because of the dark nature, it is advisable to combine the color with lighter colors.
The color #012D27, also known as Burnham, presents some accessibility challenges, particularly for users with visual impairments. Its low luminance value of approximately 2.5% means that text or interactive elements using this color as a foreground element against a white background will likely fail WCAG (Web Content Accessibility Guidelines) contrast requirements. Specifically, it falls short of the minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. To improve accessibility, consider pairing this color with much lighter shades of green, yellow, or even light grays to ensure sufficient contrast. Alternatively, use it sparingly for purely decorative elements where contrast is not critical for conveying information or functionality. Ensuring adequate contrast is crucial for users with low vision, color blindness, or those viewing the content in brightly lit environments. Always test color combinations with accessibility tools to verify compliance.
Shades
Digital Color Formats
Alternative colors
Applications
Web and Graphic Design
In web design, #012D27 can be employed as a subtle background accent, particularly for sections related to nature, sustainability, or environmental themes. When used sparingly, it evokes a sense of tranquility and ecological awareness. However, due to its dark nature, it should be carefully paired with light-colored text and elements to maintain readability and accessibility. In graphic design, this color can be integrated into logos or branding materials for companies aiming to convey a message of naturalism or understated elegance. Its deep, muted tone adds a touch of sophistication and can be effectively combined with earth tones or metallic accents. Remember to always consider the overall visual hierarchy and the user experience to create harmonious and visually appealing designs.
Interior Design and Fashion
In interior design, Burnham can be used as an accent wall color in studies or home offices to promote focus and concentration. The dark green provides a calming effect, reminiscent of deep forests, reducing eye strain during long work sessions. It pairs exceptionally well with natural wood tones and cream-colored accents. For fashion, this color can be incorporated into outerwear or accessories for a touch of understated elegance. Think of a dark green scarf or a leather handbag. The color's natural, earthy quality adds a subtle sophistication to any outfit without being overly flashy. Always consider the overall color palette and the context in which the color will be used to ensure a cohesive and harmonious look.
Beauty and Cosmetics
In the beauty industry, #012D27 can inspire product packaging for skincare lines emphasizing natural ingredients or sustainable practices. Its earthy tone reflects purity and ecological responsibility, enhancing brand perception among environmentally-conscious consumers. Moreover, it can be incorporated into eye shadow palettes or eyeliner formulations for creating a sophisticated, understated look. Paired with complementary shades like copper or gold, it adds depth and dimension to the eyes, suitable for both daytime and evening wear. Always consider the target audience and the intended brand message to ensure effective and impactful product presentation.