Te Papa Green
General Information about Te Papa Green (#20403B)
The hexadecimal color code #20403B, known as Te Papa Green, is a dark shade of green with a subtle, muted tone. It is composed of 12.5% red, 25.1% green, and 23.1% blue. In the RGB color model, #20403B has the numerical values (32, 64, 59). When represented in the CMYK color model, it consists of 50% cyan, 0% magenta, 8% yellow, and 74.9% black. This color falls within the green-cyan hue range and is often associated with nature, tranquility, and stability. Its understated elegance makes it a versatile choice for various applications, from web design to interior decoration, lending a touch of sophistication and a connection to the natural world.
The color #20403B, also known as Te Papa Green, presents some accessibility challenges, especially when used as a text color. Its relatively low luminance of 0.14 makes it difficult to read against a dark background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Te Papa Green needs to be paired with a very light color to meet these standards. When using #20403B for interactive elements, ensure sufficient visual cues and provide alternative ways to convey the same information for users with visual impairments. It's advisable to test the color combination with accessibility tools to confirm compliance and provide a better user experience for everyone, including those with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
Te Papa Green can be effectively used as an accent color in website designs, particularly for elements like buttons, borders, or icons. Its subtle and natural tone works well in themes related to nature, sustainability, or organic products. It provides a calming and trustworthy feel, making it suitable for websites focused on health, wellness, or environmental conservation. Furthermore, #20403B pairs well with neutral backgrounds, such as light grays or creams, to create a sophisticated yet approachable aesthetic. When used sparingly, it can add depth and character to the overall design without being visually overwhelming.
Interior Design Accent
In interior design, Te Papa Green can be used to create a calming and earthy atmosphere. It works well as a wall color in bedrooms or living rooms, promoting relaxation and tranquility. It also complements natural materials such as wood, stone, and bamboo, enhancing the organic feel of the space. This color can be paired with neutral furniture and decor to create a balanced and harmonious look. Consider using it in spaces where you want to bring a touch of nature indoors, such as home offices or reading nooks. Accents like throw pillows, rugs, or artwork in complementary colors can add visual interest and tie the room together.
Branding and Marketing
Te Papa Green can serve as a base or accent color, especially for designs targeting an eco-conscious market. It can be integrated into logos, packaging, and marketing materials to convey values of sustainability and natural beauty. Furthermore, this color provides a sophisticated touch, which renders it suitable for businesses wishing to communicate credibility and stability. Using it sparingly as an accent to call out important details is also viable.