Blue Whale
General Information about #012649
The hexadecimal color #012649, also known as Blue Whale, is a dark shade of blue with the following color composition: 0.39% red, 14.9% green, and 28.63% blue. This color is often associated with calmness, stability, and trustworthiness. In the RGB color model, it is composed of 0/255 red, 38/255 green, and 73/255 blue. In the CMYK color model, if would consist of 99% cyan, 48% magenta, 0% yellow, and 71% black. Blue Whale (#012649) has a hue angle of 207.5 degrees, a saturation of 98.1% and a lightness of 14.5%. The color is often used in corporate branding and website design to convey a sense of professionalism and reliability. Its dark nature makes it suitable for backgrounds and accents, particularly when paired with lighter colors to create contrast and visual interest.
The color #012649, also known as Blue Whale, presents some accessibility challenges, especially when used as a background color for text. Its low luminance value (dark shade) means that text needs to be very light to provide sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text against a background for level AA compliance. Using white text (#FFFFFF) on a #012649 background yields a contrast ratio that likely meets these standards. However, lighter shades of grey or other colors might not provide enough contrast, making the content difficult to read for users with visual impairments. It's crucial to use contrast checking tools to verify that your color combinations meet accessibility standards. Using this color for decorative purposes, where the information is conveyed through other means, is less critical from an accessibility standpoint. Also, provide alternatives for users with color blindness.
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Applications
Corporate Website Design
In web design, #012649 can be used to create a sophisticated and professional look for websites related to finance, technology, or corporate services. It serves well as a background color for headers or sidebars, providing a calming and trustworthy feel. When paired with white or light yellow text, it enhances readability and visual appeal. The color evokes a sense of stability and expertise, making it a great choice for companies that want to project a reliable and authoritative image. This deep blue can also be effectively used in charts and graphs to represent data, offering a clean and uncluttered visualization.
Interior Design Accent
In interior design, #012649 can be utilized to create a relaxing and elegant ambiance in living rooms or bedrooms. It works particularly well as an accent wall color, providing depth and character to the space. Complementing it with lighter shades of blue, grey, or beige can create a harmonious and inviting atmosphere. The color can also be incorporated through furniture, textiles, and decorative items, adding a touch of sophistication and tranquility. This deep blue is a great option for creating a serene retreat within your home.
Fashion Design
In fashion, #012649 can be used for sophisticated and elegant clothing pieces. As a solid color, it can be used for dresses or suits, or it can be combined with white or lighter colors to create contrast. Accessorizing an outfit using #012649, can make a bold, yet elegant, statement. The hex color is perfect for business, or formal occasions, such as galas.