Congress Blue
General Information about Congress Blue
The color #025099, commonly known as Congress Blue, is a deep and saturated shade of blue that evokes feelings of trust, stability, and authority. It belongs to the blue color family, characterized by its cool and calming nature. In the RGB color model, #025099 consists of 0.8% red, 31.4% green, and 60% blue. Its CMYK values are 99% cyan, 48% magenta, 0% yellow, and 40% black. This color is often associated with institutions, government entities, and corporations seeking to project an image of competence and reliability. Its hex code, #025099, is a shorthand representation used in web design and digital graphics to specify this particular shade of blue. Congress Blue is versatile, finding applications in branding, web design, and various visual communication materials.
The hex color #025099, a deep, saturated blue, presents some accessibility challenges, particularly when used as a background or text color. Due to its low luminance, it requires careful consideration of color contrast ratios. To ensure readability and usability, it's crucial to pair this color with lighter hues. When used for text, a white or very light yellow (#FFFFE0) would be appropriate to meet WCAG (Web Content Accessibility Guidelines) standards for contrast. The minimum contrast ratio should be at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular). For UI components like buttons or links, sufficient contrast is equally vital. Avoid pairing #025099 with dark greens, purples, or other dark blues as this would render the content unreadable for many users, including those with visual impairments. Providing alternative color schemes or high contrast modes can further enhance accessibility for users with diverse visual needs.
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Digital Color Formats
Alternative colors
Applications
Financial Branding
Congress Blue can be used as the primary brand color for a financial institution to create a sense of trust, stability, and professionalism. The deep blue conveys reliability and security, which are essential qualities for businesses in the financial sector. The color can be incorporated into logos, website designs, marketing materials, and even office interiors to reinforce the brand's identity. This tone evokes confidence and dependability in banking, investment or insurance businesses.
Data Visualization
Congress Blue can serve as the background for data visualizations and infographics, providing a visually appealing and professional backdrop for presenting information. The color's depth allows for effective contrast with lighter elements, ensuring that data points and labels are easily readable. The color promotes clarity and comprehension while adding a touch of sophistication to the overall presentation. In data representation, it's critical that data visualization is clear for end users.
Website Navigation
In website design, Congress Blue can be used for headers, footers, and navigation bars to create a strong visual hierarchy and guide users through the site. The color's depth and sophistication make it suitable for conveying professionalism and trustworthiness. It can be combined with complementary colors and other design elements to create a balanced and engaging user experience. Overall it promotes a sense of calm that helps the user navigate easily through the website.