Pacific Blue
About Pacific Blue (#0099CC)
The hexadecimal color code #0099CC, commonly referred to as Pacific Blue, is a shade of cyan with a strong presence of blue and a touch of green. It belongs to the broader category of cool colors, often associated with calmness, stability, and trustworthiness. In the RGB color model, #0099CC is composed of 0% red, 60% green, and 80% blue. In the CMYK color model, it consists of 100% cyan, 0% magenta, 0% yellow, and 20% black. This color is frequently used in digital design and branding to convey reliability and professionalism. Its bright and inviting nature makes it a popular choice for user interfaces, websites, and marketing materials. The hexadecimal code provides a precise way to represent this specific shade of blue across various platforms and devices, ensuring consistency in color display.
The hex color #0099cc, also known as Pacific Blue, generally provides good contrast on white backgrounds, making it suitable for text and user interface elements. However, when used with lighter colors or similar shades of blue, contrast can be significantly reduced, potentially causing readability issues for users with visual impairments. It's essential to test color combinations with accessibility tools to ensure they meet WCAG (Web Content Accessibility Guidelines) standards, specifically a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Using a color contrast checker is crucial to guarantee that the color pairings meet the needs of all users, including those with low vision or color blindness. Also, consider the impact of color choices on users with cognitive disabilities. Clear and distinguishable color choices contribute to better usability and a more inclusive user experience.
Shades
Digital Color Formats
Alternative colors
- #0077b3
A slightly darker shade of blue that provides better contrast on light backgrounds and enhances readability.
- #33b5e5
A lighter shade of blue that works well for backgrounds and subtle accents.
- #008080
A shade of teal that offers a different aesthetic while maintaining good visibility and contrast.
Applications
Web Design
In web design, Pacific Blue can be used for primary buttons and interactive elements to draw attention. Its vibrancy makes it an excellent choice for calls-to-action, links, and navigational components, ensuring they stand out against the background. The color evokes a sense of trust and professionalism, which can be leveraged in websites related to technology, finance, or healthcare. Using it strategically in headers, footers, or sidebars can create a consistent visual theme that enhances the user experience and reinforces brand identity. Moreover, it is often used to highlight important information or indicate the state of interactive elements.
Interior Design
In interior design, Pacific Blue can serve as an accent color to bring a sense of calm and sophistication to a space. It pairs well with neutral colors like white, gray, and beige, creating a serene and inviting atmosphere. Consider using it for decorative pillows, wall art, or statement furniture pieces to add a pop of color without overwhelming the room. It works particularly well in bedrooms or bathrooms, creating a spa-like ambiance. Combining it with natural elements such as wood or stone can enhance the organic feel of the space, fostering a sense of relaxation and well-being.
Fashion
In fashion, Pacific Blue can be incorporated into clothing and accessories to create a fresh and modern look. A Pacific Blue dress or shirt can be a versatile piece, suitable for both casual and formal occasions. It complements a wide range of skin tones and can be paired with neutral colors like black, white, or gray for a classic look, or with complementary colors like orange or coral for a bolder statement. Accessories such as scarves, handbags, or jewelry in Pacific Blue can add a touch of elegance and sophistication to any outfit. This shade of blue can be used in activewear to evoke feelings of energy and movement.