Deep Cerulean
General Information about Deep Cerulean
Deep Cerulean, represented by the hex code #0077B3, is a medium-dark shade of cyan-blue. It's often associated with feelings of calmness, trust, and stability. In color psychology, blues are frequently linked to intellect, communication, and efficiency. This particular shade balances the coolness of blue with a touch of vibrancy, making it versatile for various applications. It is not a primary or secondary color, and it falls into the category of tertiary colors. The color sits between cyan and blue on the color wheel, and is created by mixing blue with a small amount of green. This hex color is commonly used in web design, graphic design, and branding to convey a sense of professionalism and reliability. Its unique hue makes it a popular choice for companies seeking to project an image of trustworthiness and innovation.
The hex color #0077B3, a shade of Deep Cerulean, presents some accessibility considerations for web developers. Its luminance value requires careful selection of text and background colors to ensure sufficient contrast for readability, especially for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against its background. When using #0077B3 as a background, lighter text colors like white or very light grays are advisable. Conversely, if it's used as a text color, pairing it with a light background is crucial. Employing contrast checking tools during the design process is essential to validate compliance with accessibility standards. Additionally, avoid using color as the sole means of conveying information; supplement it with text labels or other visual cues to accommodate users with color blindness.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Deep Cerulean (#0077B3) can be utilized effectively for creating a calming and trustworthy atmosphere, particularly in sectors like healthcare, finance, and technology. It serves well for highlighting important links and buttons, enhancing user navigation. When combined with clean, minimalist layouts, it delivers a professional and modern user experience. Using it as a primary color requires attention to contrast for readability, while it can also be employed as an accent color to draw attention to calls to action. The color evokes a sense of stability and reliability.
Interior Design
Within the realm of interior design, the color can be incorporated into accent walls or decorative elements to introduce a refreshing and serene ambiance. Paired with neutral tones like gray or white, it provides a balanced and modern aesthetic. Deep Cerulean's inherent coolness is effective in creating a tranquil and inviting space, particularly in bedrooms or living rooms. Furthermore, it complements natural materials such as wood or stone, enhancing the room's overall visual appeal.
Fashion
In the fashion industry, Deep Cerulean can be used in clothing, accessories, or footwear to add a pop of color. It works particularly well for smart-casual attire, swimwear, and sportswear. Because of the versatility, it can be combined with neutral colors such as black, white, and gray, or it can be paired with complementary colors such as yellow, orange and red for a bold and vibrant look. The color brings a sophisticated and modern twist to any outfit.