Pacific Blue
General Information about Pacific Blue (#0099CA)
The hexadecimal color #0099CA, commonly known as Pacific Blue, is a vibrant and refreshing shade reminiscent of the ocean. It is composed of 0% red, 60% green, and 79.2% blue. In the RGB color space, it translates to (0, 153, 202), indicating a strong presence of green and blue hues with a complete absence of red. Pacific Blue falls within the cyan-blue spectrum, offering a visually stimulating and calming appearance. Colors similar to Pacific Blue include light blues, cyans, and teals. It is often associated with qualities such as trustworthiness, stability, and calmness, making it a popular choice in various design applications where these attributes are desired. The color is widely used and recognized in applications from web design to marketing.
The color #0099CA, also known as Pacific Blue, presents moderate accessibility challenges. Its contrast ratio against white is approximately 2.3:1, which falls short of the WCAG guidelines for normal text (4.5:1) and large text (3:1). When used as text color, it should ideally be paired with a darker background to ensure readability for users with visual impairments. Conversely, when used as a background color, it needs to be combined with a lighter text color to meet accessibility standards. For graphical elements and user interface components, consider using a thicker line weight or a larger surface area to enhance visibility. Tools like contrast checkers can assist in verifying compliance with accessibility guidelines and choosing appropriate color combinations. To ensure optimal accessibility consider using Pacific Blue for decorative elements only.
Shades
Digital Color Formats
Alternative colors
- #0077a0
A slightly darker shade that provides better contrast against white backgrounds, improving readability for text.
- #33b5e5
A lighter tint that works well as a background color when paired with dark text, offering a softer visual appearance.
- #008080
A closely related teal that provides better contrast and can be used as an alternative when creating inclusive designs.
Applications
Web Design and UI/UX
Pacific Blue, with its calming and refreshing qualities, is exceptionally well-suited for website designs in the healthcare sector. It can evoke feelings of trust and serenity, crucial for patient-focused websites. In user interface design, this color can be employed for primary action buttons or highlighted text, as it is visually appealing and draws the user's attention. Its aesthetic is well-suited to applications centered around water-related themes, such as weather apps, marine conservation websites, or aquatic sports platforms. Additionally, Pacific Blue can be a calming backdrop for educational websites, fostering a relaxed and engaging learning environment.
Fashion and Interior Design
In fashion and apparel, Pacific Blue offers versatility and can be incorporated into various styles. Its soothing nature makes it an excellent choice for casual wear, swimwear, and athletic apparel. As an accent color, Pacific Blue works well in accessories such as scarves, handbags, or belts, providing a touch of sophistication. In interior design, Pacific Blue is perfect for creating a tranquil atmosphere, making it suitable for bedrooms, bathrooms, or living rooms. Accent walls, decorative pillows, or artwork featuring Pacific Blue can add a sense of calmness to any space.
Branding and Marketing
Pacific Blue can be used to convey trustworthiness and innovation in branding and marketing. It is often used in tech companies, financial institutions, and healthcare providers. Marketing campaigns can use Pacific Blue in promotional materials to evoke a sense of reliability. Social media campaigns can use Pacific Blue for banners, backgrounds, and icons to promote engagement. Its clean and modern look makes it perfect for communicating a brand's values and commitment to quality and innovation. Digital marketing materials will benefit from the inviting qualities of Pacific Blue.