Allports
General Information about Allports (#0077A0)
The color #0077A0, commonly referred to as Allports, is a shade of blue-cyan located in the cyan hue range. In the RGB color model, it consists of 0% red, 46.7% green, and 62.7% blue. In the CMYK color model, it is composed of 100% cyan, 25.5% magenta, 0% yellow, and 37.3% black. Its hexadecimal triplet is #0077A0. Allports evokes feelings of trustworthiness, stability, and calmness. It is often associated with professionalism and can be used to create a sense of security and reliability. This color is frequently seen in corporate branding, technology, and financial industries due to its perceived associations with competence and dependability. The color is named after a port city in New Zealand.
The hex color #0077A0, also known as Allports, offers moderate accessibility. When used as a background color, it requires careful consideration of the foreground text color to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. White text on an Allports background provides adequate contrast, making it accessible to most users, including those with visual impairments. However, using darker shades of gray or black text might fall short of accessibility standards. Tools like contrast checkers can help verify compliance. Additionally, consider providing alternative visual cues beyond color alone, such as text labels or patterns, to support users with color vision deficiencies. Remember to test your color choices with different user groups to ensure optimal accessibility.
Shades
Digital Color Formats
Alternative colors
- #3498db
A slightly lighter blue that maintains a similar aesthetic while potentially offering better contrast with darker text.
- #005691
A darker, more saturated blue that can provide a bolder visual impact and better contrast with lighter text.
- #808080
A neutral gray that serves as a versatile alternative for backgrounds or text, offering excellent readability.
Applications
Web Design
In web design, Allports (#0077A0) can be used to create a sense of trust and reliability. It's an excellent choice for headers, navigation bars, and call-to-action buttons, particularly for websites related to technology, finance, or education. This color evokes a feeling of professionalism and stability, making it suitable for brands that want to project an image of competence and dependability. The color can be combined with complementary colors like beige or light gray to create a balanced and engaging visual experience. Additionally, consider using it for icons or data visualizations to highlight key information.
Interior Design
Allports can serve as an accent color in interior design to add a touch of sophistication and calmness. Imagine it used in decorative pillows, wall art, or as an accent wall color in a living room or bedroom. This shade pairs well with neutral tones like beige, gray, and white, creating a serene and inviting atmosphere. It's also suitable for bathrooms, evoking a sense of cleanliness and tranquility. Combine it with natural materials like wood and stone to enhance the overall aesthetic and create a harmonious living space.
Fashion
In fashion, Allports can be utilized in various ways, from formal wear to casual outfits. A navy blue blazer or dress can exude professionalism and elegance, making it a great choice for business meetings or special occasions. For casual wear, consider using it in t-shirts, sweaters, or jeans to add a touch of sophistication to your everyday style. This color complements a variety of skin tones and can be paired with different accessories, such as scarves, belts, or jewelry, to create unique and stylish looks. It is often used in active wear due to its calming and reliable feel.