Pacific Blue
General Information about #0090CA
The hexadecimal color code #0090CA represents a shade of blue, often referred to as Pacific Blue. It is composed of 0 red, 144 green, and 202 blue. In the RGB color model, this equates to 0% red, 56.47% green, and 79.22% blue. The color is commonly used in web design, graphic design, and branding to convey a sense of trust, stability, and calmness. Its vibrant yet approachable nature makes it a popular choice for creating a modern and inviting aesthetic. Pacific Blue is often associated with technology, innovation, and the ocean, further influencing its use in various fields. The color is non-metallic and easy on the eye. #0090CA is a versatile choice for designers.
The hex color #0090CA, also known as Pacific Blue, offers moderate accessibility. When used as a background color, it's crucial to ensure sufficient contrast with the text color to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Lighter text colors like white or very light grays would be suitable choices against this blue. For users with visual impairments, avoid relying solely on color to convey information; instead, use text labels, icons, or patterns to enhance usability. Testing the color combination with accessibility tools is highly recommended to ensure compliance and optimal readability for all users, including those with color vision deficiencies. Keep in mind that proper color contrast is essential for a better user experience.
Shades
Digital Color Formats
Alternative colors
- #34aadc
A slightly lighter blue that provides a softer, more subtle aesthetic while still maintaining a professional feel.
- #0077b5
A deeper, richer blue that can add a sense of sophistication and depth to designs.
- #008080
A teal color offering a calming and balanced feel, suitable for interfaces requiring focus and serenity.
Applications
Web Design
In web design, #0090CA can be used for primary buttons, links, and other interactive elements to draw the user's attention. Its vibrant nature makes it perfect for highlighting calls to action and guiding users through a website or application. It can be combined with neutral background colors to create a clean and modern look, or paired with complementary colors for a more dynamic and engaging design. Due to the color's association with technology and innovation, it is especially suitable for tech-related websites and interfaces.
Interior Design
In interior design, #0090CA can be used as an accent color in a room to add a pop of vibrancy and energy. It works well in modern and contemporary spaces, either as a wall color or in furniture and accessories. Pairing it with neutral tones like white, gray, or beige can create a balanced and sophisticated look. It can also be combined with natural materials like wood or stone to create a warm and inviting atmosphere. Its association with water and sky makes it a soothing choice for bedrooms or bathrooms.
Branding
In branding, Pacific Blue conveys a sense of trustworthiness, stability, and innovation, making it suitable for brands in the technology, finance, or healthcare industries. It can be used in logos, marketing materials, and website designs to create a consistent brand identity. The color's association with the ocean and sky can evoke feelings of calmness and confidence, making it a good choice for brands that want to project a sense of reliability and security. Combining it with other colors in a brand palette will help you to reach a balanced expression.