Deep Cerulean
General Information about Deep Cerulean
The hex color #0077B5, also known as Deep Cerulean, is a shade of blue located in the cyan-blue color range. In the RGB color model, it is composed of 0% red, 46.7% green, and 71% blue. In the CMYK color model, it consists of 100% cyan, 34% magenta, 0% yellow, and 29% black. This color is often associated with feelings of trust, stability, and professionalism. It's a popular choice in corporate branding and web design to convey reliability and confidence. Deep Cerulean is also used in educational and informational contexts to signal authority and expertise. Its cool tone makes it a versatile color that can be paired with warmer hues for contrast or other cool tones for a more subdued palette.
The hex color #0077B5, also known as Deep Cerulean, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires careful consideration of the foreground text color to ensure readability. A light text color, such as white (#FFFFFF) or a very light shade of gray, is generally recommended to achieve sufficient contrast, meeting WCAG (Web Content Accessibility Guidelines) standards for Level AA and ideally Level AAA. Conversely, using dark text colors on a #0077B5 background can result in poor readability, especially for users with visual impairments. In user interface design, it's important to provide alternative color schemes or a high-contrast mode option, allowing users to customize the color palette according to their preferences and needs. When this color is used for interactive elements like buttons or links, proper visual indicators, such as changes in color or state on hover or focus, should be implemented to enhance usability for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #0077B5 can be employed for creating a professional and trustworthy atmosphere. It's particularly well-suited for header backgrounds, button highlights, and link styles, adding a touch of sophistication. However, it’s important to consider the amount of the color used and ensure that it doesn't overwhelm the user interface. Using it sparingly for key elements can draw attention without causing visual fatigue. Complementary colors and ample white space can balance the design and prevent the color from feeling too dominant. Its association with trust makes it suitable for business and corporate websites.
Data Visualization
In data visualization, #0077B5 works as a tool to create visually appealing charts and graphs. Use this color to create contrast between data sets and highlight crucial information. Deep Cerulean helps to make the visualization more engaging and easier to interpret. The color should be used to make the information clear and not overwhelming. Consider colorblindness and provide alternative ways for users to understand the data.
Branding
In branding, #0077B5 can represent a brand with trustworthiness and professionalism. It creates an impression of reliability and can communicate credibility. Be sure to use the color with intention and consistent with your brand's other visual elements. Deep Cerulean can evoke a sense of stability and assurance that is great for companies in the financial or technology industry.