Lochmara
General Information about #0076D6
The hex color #0076D6, also known as Lochmara, is a vibrant shade of blue often associated with qualities such as trust, stability, and intelligence. In the RGB color model, it consists of 0% red, 46.3% green, and 83.9% blue. This composition makes it a cool and calming color, commonly used in various applications ranging from web design to branding. In the CMYK color model, which is used for printing, its composition is 100% cyan, 45% magenta, 0% yellow, and 16.1% black. Its hexadecimal representation makes it easily usable in HTML and CSS for digital design purposes. The color falls under the broader blue color family, known for its versatility and wide range of psychological effects.
The hex color #0076D6, also known as Lochmara, presents some accessibility considerations for web developers. When used as a background color, it's essential to ensure sufficient contrast with the foreground text. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using a light text color like white (#FFFFFF) on a #0076D6 background might not always meet these requirements, especially for smaller font sizes. Tools like contrast checkers can help verify compliance. For users with low vision or color blindness, the color difference between the background and foreground is crucial for readability. Also, avoid using this color as the sole indicator of interactive elements; always provide additional cues such as underlines or icons to ensure inclusivity for all users.
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Digital Color Formats
Alternative colors
Applications
User Interface Design
In user interface design, #0076D6 can be effectively used for primary buttons and interactive elements to draw the user's attention. Its vibrant nature can signal actions and guide users through a website or application. It is crucial to maintain adequate contrast with text and other elements, though. Consider using it sparingly to highlight key features and maintain a clean and professional aesthetic. Avoid overusing it, as it might become visually overwhelming.
Branding
In branding, #0076D6 can be utilized to convey trust, reliability, and innovation. It is a suitable color for tech companies, financial institutions, or organizations that want to project a sense of stability and forward-thinking. Incorporating it into logos, marketing materials, and website design can reinforce brand identity. To make the application successful the color needs to align with the overall brand message and target audience. It is wise to consider cultural associations with blue.
Data Visualization
In data visualization, #0076D6 can represent a category of data, series in line charts, or segments in pie charts. This color is suitable for displaying data points because of its clarity and high visibility. When combined with other colors, it provides visual hierarchy to display the most important information. It is important to consider colorblind-safe palettes to ensure that the data is accessible to everyone.