Science Blue
General Information about Science Blue
The hex color #006AD6, also known as Science Blue, is a vibrant and cool-toned blue. In the RGB color model, it is composed of 0% red, 41.6% green, and 83.9% blue. It's often associated with concepts like trust, intelligence, and innovation. This color is frequently used in corporate branding, particularly in the technology and finance industries, to convey a sense of reliability and professionalism. In color psychology, blue is known for its calming and soothing effects, making it a popular choice for websites and applications that aim to create a user-friendly and trustworthy experience. In web design, it is important to make sure that the color is used together with appropriate contrast colors to make sure the website is accessible.
The hex color #006AD6, or Science Blue, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color against a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) AA standards for normal text, requiring a contrast ratio of at least 4.5:1. This could make the text difficult to read for users with low vision or color blindness. To improve accessibility, consider using a darker background or a lighter shade of blue. When using this color for interactive elements like buttons or links, ensure sufficient contrast with surrounding elements, including hover and focus states. It's important to test color combinations using accessibility evaluation tools to ensure compliance with accessibility standards and provide an inclusive user experience. The color should be paired carefully to support readability for the visually impaired. Adequate spacing and font size should be combined with optimal contrast to increase readability.
Shades
Digital Color Formats
Alternative colors
- #3399ff
A slightly lighter blue that offers improved contrast against white backgrounds, making it more accessible for users with visual impairments.
- #004080
A darker shade of blue that provides better contrast against lighter backgrounds, ensuring readability and accessibility.
- #0077cc
A more vibrant blue, still offering the calming effect of blue but with increased brightness
Applications
Technology and Education Websites
Science Blue is suitable for websites and applications related to technology, science, or education. Its calming and trustworthy nature makes it ideal for creating a professional and informative atmosphere. In user interfaces, it can be used for primary buttons, links, and call-to-action elements to guide users effectively. This color communicates a sense of stability and reliability, reinforcing user confidence and encouraging engagement. It is often used for institutional or organizational branding purposes. It effectively portrays a sense of trust and reliability.
Calming Interior Design
In interior design, Science Blue can create a serene and calming atmosphere, perfect for bedrooms, living rooms, or study areas. It pairs well with neutral colors like white, gray, and beige, as well as natural materials like wood and stone. Use it for accent walls, furniture upholstery, or decorative accessories to add a touch of sophistication and tranquility to your space. The color is particularly effective in spaces with lots of natural light.
Corporate Branding
This color is ideal for creating corporate identities that want to inspire trust and reliability. It's a good choice for financial institutions, insurance companies and consulting firms. Used in logos, letterheads and marketing material, this blue can contribute to a professional and trustworthy brand image. The association with science and technology can also be used for innovative companies.