Allports
General Information
The hexadecimal color #0069B0, also known as Allports, is a medium-dark shade of cyan-blue. It is composed of 0% red, 41.2% green, and 69% blue. In the RGB color model, it is represented as (0, 105, 176). The color is often associated with feelings of trust, stability, and professionalism. It is a popular choice for corporate branding and website design, particularly in industries such as technology, finance, and healthcare. The color's calming effect makes it suitable for applications where users need to feel secure and informed. It is a versatile color that can be used in a variety of contexts, from digital interfaces to physical products.
The hex color #0069B0, also known as Allports, presents moderate accessibility challenges. Its contrast ratio against white is approximately 3.1:1, which falls short of the WCAG AA standard of 4.5:1 for normal text and 3:1 for large text. This means that text in #0069B0 may be difficult for users with moderate visual impairments to read against a white background. To improve accessibility, consider using a darker background color to increase contrast or using #0069B0 for larger text elements. When paired with black, the contrast ratio significantly improves, making it much more accessible. Additionally, avoid using this color for interactive elements without clear visual cues or labels, as users with color blindness may have difficulty distinguishing them.
Shades
Digital Color Formats
Alternative colors
- #3385c6
A slightly lighter blue that offers better contrast against white backgrounds while maintaining a similar aesthetic.
- #004080
A darker shade of blue that provides improved contrast for text and user interface elements.
- #0077cc
A more vibrant blue that stands out better and can be useful in cases where the Allports color might not be distinctive enough.
Applications
Web Design
In web design, #0069B0 is often used for primary buttons and interactive elements. Its professional and trustworthy appearance makes it suitable for corporate websites, especially in the technology and finance sectors. It effectively conveys a sense of stability and reliability, which can be crucial for establishing user trust. The color can also be used in call-to-action buttons, but it’s important to ensure sufficient contrast against the background for accessibility.
Interior Design
In interior design, Allports can be used as an accent color to add a pop of sophistication to a room. It pairs well with neutral colors like gray, white, and beige. Consider using it for throw pillows, artwork, or a feature wall to create a calming and inviting atmosphere. The color's calming properties make it ideal for bedrooms, living rooms and office spaces. In furniture, it can be used as upholstery. This color can also be paired with golden and silvery accents to add a luxurious touch.
Fashion
In the fashion industry, #0069B0 can be incorporated into clothing and accessories to create a professional and polished look. It is well-suited for business attire, such as suits, blouses, and ties. In addition, the Allports color is often used in sportswear as it is considered to be a sporty color. For casual wear, it can be used in denim, t-shirts and sneakers. It pairs well with black, white, and gray, as well as other shades of blue. Additionally, its versatility allows for seamless integration into diverse fashion styles, ranging from formal to relaxed ensembles.