Endeavour
General Information about Endeavour
The hex color code #0059B3, also known as Endeavour, is a deep, vibrant shade of blue. In the RGB color model, it consists of 0% red, 34.9% green, and 70.2% blue. This color is often associated with feelings of trust, stability, and professionalism. In color psychology, blue is known to evoke calmness and serenity, making Endeavour a popular choice for designs aiming to inspire confidence and reliability. It is widely used in corporate branding, website design, and educational materials due to its association with intelligence and authority. Endeavour is not a very saturated color, and it is more dark than light with a luminance between 0.0 and 0.5. The colour Endeavour can be created by mixing blue and green light.
The Endeavour color (#0059B3) presents some accessibility considerations, particularly concerning color contrast. When used as a background color, it's crucial to select foreground text that provides sufficient contrast to ensure readability for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. It's unlikely that white text on an Endeavour background meets this recommendation. Lighter shades of yellow or orange can improve accessibility. Tools like contrast checkers can help evaluate the contrast ratio between Endeavour and other colors, ensuring compliance with accessibility standards and a positive user experience for everyone. Also, avoid using color as the sole means of conveying important information; supplement color cues with text labels or icons.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Endeavour, with its calming and trustworthy aura, is a popular choice for website headers and navigation menus. Its ability to evoke feelings of stability and reliability makes it ideal for establishing a positive first impression and guiding users through the website seamlessly. Furthermore, it can be effectively utilized in website footers and call-to-action buttons, ensuring a cohesive and professional online presence. Its suitability for financial or banking websites stems from its association with security and dependability, fostering user trust and confidence.
Branding
In branding, Endeavour can be utilized to represent companies seeking to convey a sense of professionalism, trustworthiness, and innovation. Its sophisticated appeal makes it suitable for logos, marketing materials, and brand guidelines. Particularly, tech startups and corporate businesses can benefit from its ability to create a modern and reliable image, resonating with their target audience and solidifying their brand identity. Its versatility allows it to be seamlessly integrated into various branding elements, ensuring a cohesive and impactful visual representation.
Interior Design
Endeavour can be incorporated into interior design to create a serene and sophisticated atmosphere. It can be used as an accent wall color in bedrooms or living rooms, complemented by neutral tones like gray or beige. Additionally, it works well for upholstery, curtains, and decorative accessories, adding a touch of elegance to any space. This color is particularly suitable for spaces where relaxation and tranquility are desired, fostering a sense of calm and well-being. Its adaptability allows it to be easily paired with various textures and materials, enhancing the overall aesthetic appeal of the interior.