Bahama Blue
General Information about Bahama Blue
The hex color #005697, commonly known as Bahama Blue, is a deep, saturated blue hue often associated with trust, stability, and professionalism. In the RGB color model, it is composed of 0% red, 33.7% green, and 59.2% blue. It falls within the blue color family, known for its calming and intellectual properties. Bahama Blue is frequently used in corporate branding, website design, and marketing materials to convey a sense of reliability and security. Its visual appeal makes it a popular choice for companies in the finance, technology, and healthcare sectors. This color also evokes feelings of tranquility and openness, making it suitable for designs related to travel, water, and the ocean. Understanding the psychological impact of Bahama Blue allows designers to effectively harness its power to create meaningful and impactful visuals.
The hex color #005697, also known as Bahama Blue, presents some accessibility challenges, especially when used as text on a white background. Its relatively low luminance value means that the contrast ratio might not meet WCAG (Web Content Accessibility Guidelines) standards for normal text (4.5:1) or large text (3:1). Therefore, it is crucial to pair this color with a very light background to ensure readability for users with visual impairments. For instance, using it with a light gray or off-white (#FAFAFA) background would improve contrast. Alternatively, using #005697 for larger text elements (e.g., headings) can be acceptable with careful consideration of the background. When used for interactive elements like buttons or links, ensure sufficient visual cues beyond color alone are present, such as underlines or icons, to aid users who may have difficulty distinguishing colors. Testing with accessibility evaluation tools is highly recommended.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A lighter shade of blue that offers better contrast against white backgrounds, improving readability while maintaining a similar aesthetic.
- #808080
A neutral gray that can be used as a background color to provide a balanced and accessible contrast with darker text.
- #002642
A dark blue tone with improved readability, making it suitable for body text.
Applications
Website Headers
Bahama Blue can be used in website headers and navigation bars to create a professional and trustworthy feel. Its calming nature makes it suitable for sites related to finance, technology, and healthcare. Paired with white or light gray, it offers a clean and modern aesthetic. Ensure that text and interactive elements have sufficient contrast for accessibility.
Infographics
This color is an excellent choice for infographics and data visualizations. Its distinct hue allows for clear differentiation between data sets. The color's association with trustworthiness makes it ideal for presenting important statistics and information. Complementary colors like a light yellow or orange can be used to highlight key data points.
Fashion Accents
Bahama Blue can be applied in fashion as an accent color in clothing or accessories. It pairs well with neutral tones like beige, gray, or white, creating a sophisticated look. Consider using it for scarves, handbags, or as a subtle detail in garment design. This hue exudes confidence and style without being overly bold.