Endeavour
General Information about #0055AA
The hexadecimal color code #0055aa, also known as Endeavour, is a shade of blue. It's composed of 0% red, 33.3% green, and 66.7% blue. In the RGB color model, this translates to R:0, G:85, B:170. Endeavour is often associated with feelings of calmness, serenity, and reliability. It's a popular choice for corporate branding, websites, and designs where trust and stability are desired. Understanding the color's properties and its impact on viewers is essential for effective design. This particular shade of blue tends to be perceived as professional and trustworthy, and it can be particularly useful for businesses aiming to project a strong and reliable image. Its light reflectivity value is 15.4.
The hex color #0055aa, also known as Endeavour, presents some accessibility considerations for web development. Its contrast ratio against white (#ffffff) is approximately 3.9:1, which is below the WCAG AA standard of 4.5:1 for normal text. This means that using #0055aa for text on a white background may be difficult for users with moderate visual impairments to read comfortably. To improve accessibility, consider using a darker shade of blue or pairing it with a lighter background color. For larger text (14pt bold or 18pt regular), the contrast ratio meets the WCAG AA standard, but aiming for AAA compliance (7:1) would be even better. Additionally, avoid using color alone to convey important information; always provide alternative cues such as text labels or icons. Proper use of ARIA attributes can also enhance accessibility for screen reader users.
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Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Endeavour (#0055aa) can be used for primary navigation elements, button backgrounds, and interactive components. Its calming yet professional appearance makes it suitable for websites related to technology, finance, or education. To effectively use this color, consider pairing it with neutral tones like white, light gray, or a muted yellow to create a balanced and visually appealing user interface. Ensure sufficient contrast with text elements to maintain readability and accessibility. This color can also be used to highlight key information or call-to-action buttons, guiding users through the website's content. The color can be combined well with iconography and illustrations.
Interior Design
In interior design, #0055aa can be incorporated as an accent color in bedrooms, living rooms, or home offices. It pairs well with light wood tones, crisp white walls, and natural materials to create a serene and sophisticated ambiance. Consider using it for throw pillows, curtains, or artwork to add a pop of color without overwhelming the space. Additionally, this color can be used in smaller doses, such as in decorative vases or picture frames, to tie the room together. The color can also be combined with other shades of blue and green to create a calming atmosphere.
Fashion Design
In fashion, Endeavour (#0055aa) can be utilized for creating elegant and sophisticated outfits. It's a great color for dresses, blouses, and skirts, especially when combined with neutral colors like beige, gray, or white. This color is also suitable for accessories such as scarves, handbags, and jewelry. For a more casual look, consider pairing it with denim or other shades of blue. Its versatility allows it to be worn in both formal and informal settings. The color can be combined well with silver or gold accessories to enhance its elegance.