Science Blue
General Information about Science Blue
The hexadecimal color #0048D6, commonly known as Science Blue, is a vivid and captivating shade of blue. In the RGB color model, it is composed of 0% red, 28.24% green, and 83.92% blue. This signifies a strong dominance of blue light, resulting in its striking appearance. Science Blue typically evokes feelings of trust, intelligence, and innovation, making it a popular choice for branding and design in various fields, particularly technology and science. Its boldness helps it stand out, capturing attention and conveying a sense of authority. In color psychology, blue is often associated with stability and calmness, which can contribute to a sense of reassurance and reliability. Overall, Science Blue is a versatile and engaging color that can add a touch of sophistication and modernity to any project.
The color #0048D6, also known as Science Blue, offers good accessibility in many contexts, but careful consideration is needed. Its contrast ratio against white (#FFFFFF) is approximately 4.33:1, meeting the minimum AA standard for normal text according to WCAG guidelines. However, for larger text sizes (14pt bold or 18pt regular), it meets the AAA standard with a contrast ratio exceeding 3:1. When used against black (#000000), the contrast ratio is significantly lower at 1.49:1, failing accessibility standards. Therefore, it's crucial to avoid pairing this color with black backgrounds. To ensure optimal readability, especially for users with visual impairments, pair Science Blue with light backgrounds and use it for text that is sufficiently large or bold. Additionally, provide alternative cues like icons or labels alongside color to convey meaning and improve accessibility for all users. Testing with accessibility tools is highly recommended to guarantee conformance with WCAG standards.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that maintains a similar aesthetic while offering improved contrast against dark backgrounds.
A more saturated blue that can be used to draw attention and create a bolder visual impact.
A neutral gray that offers good contrast and can be used for text or backgrounds.
Applications
Tech Industry Branding
Science Blue is a vibrant and trustworthy color, making it ideal for branding materials in the tech industry. Its association with knowledge and innovation helps convey a sense of reliability and cutting-edge expertise. It can be used for website headers, button accents, and background elements to create a modern and engaging user experience. The color's brightness makes it effective for highlighting key information and calls to action, while its inherent calmness contributes to a positive and professional brand image. When paired with complementary or analogous colors, Science Blue can create a visually appealing and memorable brand identity that resonates with a tech-savvy audience.
Interactive Web Elements
In web development, #0048D6 can be effectively used for interactive elements such as links and buttons. Its distinct hue makes it easily recognizable, guiding users through the interface and improving navigation. The color works well as a primary color for calls to action, drawing attention to important features and encouraging user engagement. Furthermore, it can be incorporated into data visualizations to represent specific categories or trends, adding a visual layer to complex information. Using Science Blue judiciously in web design can create a clean, modern, and user-friendly experience that enhances overall usability and aesthetic appeal.
Interior Design Accent
This color can be applied in interior design as an accent wall for living rooms. The vibrant tone brings life into the room. Combining the colour with neutral colours such as white or gray will balance the visual impact.