Astronaut Blue

General Information about Astronaut Blue

The hexadecimal color #004663, also known as Astronaut Blue, is a dark, slightly desaturated shade of cyan-blue. In the RGB color model, it is composed of 0% red, 27.5% green, and 38.8% blue. In the CMYK color model, it is composed of 100% cyan, 29% magenta, 0% yellow, and 61% black. This color is often associated with feelings of calmness, stability, and professionalism. It is commonly used in corporate branding, web design, and interior decor to evoke trust and reliability. The color's hexadecimal representation provides a standardized way to define and use the color across various digital platforms. The name 'Astronaut Blue' suggests a connection to the vastness and mystery of space, further reinforcing its association with depth and tranquility. Because of its connection with blue, #004663 is often seen as a color of knowledge, health, trust and loyalty.

The hex color #004663, also known as Astronaut Blue, presents some accessibility considerations for web design. Its relatively low lightness value means it can lack sufficient contrast when paired with lighter colors, potentially causing readability issues for users with visual impairments. According to WCAG guidelines, text and interactive elements should maintain a contrast ratio of at least 4.5:1 against their background for Level AA compliance, and 7:1 for Level AAA. When using #004663 for text, it's crucial to choose a background color that ensures adequate contrast. White or very light grays are generally unsuitable. Consider using lighter shades of yellow or orange to provide sufficient contrast. Using online contrast checkers can help determine if a specific color combination meets accessibility standards. Furthermore, avoid relying solely on color to convey information, as colorblind users may not perceive the intended message. Providing alternative cues, such as text labels or icons, is recommended.

Shades

Digital Color Formats

Alternative colors

Applications

• Corporate Website Design

  In web design, Astronaut Blue can serve as a primary color for backgrounds or headers, creating a sense of professionalism and calm. It pairs well with complementary colors like light yellows or oranges for call-to-action buttons. The color is suitable for websites in the technology, finance, or healthcare sectors where trust and reliability are important. It is particularly effective when used with a clean, minimalist design to emphasize the brand's focus on clarity and efficiency. Also, #004663 can be used as a contrasting color to highlight data visualisations or to guide the user attention towards specific areas.

• Interior Design

  Astronaut Blue can evoke a sense of serenity and depth, making it perfect for bedrooms or home offices. It pairs well with neutral tones like beige or gray, and can be accented with metallic finishes for a touch of sophistication. The color can also be used in bathrooms to create a spa-like atmosphere. Consider incorporating natural elements like wood and plants to balance the cool tones of the blue and create a harmonious living space. Furthermore, #004663 creates a relaxing and focused invironment.

• Corporate Branding

  This shade of blue is often associated with reliability, trustworthiness, and competence, making it a popular choice for corporate branding. It can be used in logos, business cards, and marketing materials to convey a sense of professionalism and stability. Astronaut Blue works well for businesses that want to project an image of expertise and integrity. Consider using it in combination with other muted colors to create a sophisticated and understated brand identity. Also, #004663 can be used in combination with dynamic colors like a light yellow to give more emphasis.

Complementary color

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