Deep Fir

General Information about Deep Fir

The hexadecimal color code #002701, also known as Deep Fir, is a very dark shade of green. It is composed of 0% red, 15.3% green, and 0.4% blue. In the RGB color model, #002701 has the values (0, 39, 1). This color is often associated with nature, forests, and depth, but it is also important to consider its low luminosity. The CMYK representation of Deep Fir is (100, 0, 97, 85), indicating that it is created using a high percentage of cyan, magenta and black inks. Colors with such a low luminosity might have limited usability in areas requiring high contrast, particularly concerning accessibility guidelines. Its subtlety lends itself to various design applications when used strategically.

The hex color #002701, also known as Deep Fir, presents significant accessibility challenges, particularly in web design. Its extremely low luminance makes it difficult to perceive for users with visual impairments, including those with low vision or color blindness. When used as a foreground color, it requires a very light background to ensure sufficient contrast, meeting the WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Failing to meet these ratios can render content unreadable for many users. Therefore, avoid using #002701 for text, icons, or important UI elements without careful consideration of background color and contrast. It's crucial to test color combinations with accessibility tools to ensure compliance and inclusivity.

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Alternative colors

Applications

• Branding for Environmental Companies

  In branding, Deep Fir (#002701) can evoke feelings of nature, sustainability, and depth. It's particularly suitable for companies focused on environmental conservation, organic products, or outdoor adventure. The color's dark, muted tone communicates sophistication and stability, making it an excellent choice for logos and visual elements that require a sense of trust and reliability. However, it should be used sparingly as a primary brand color due to accessibility issues. It works best when paired with lighter, contrasting colors to ensure readability and visual appeal, especially in digital applications and print materials.

• Accent Color in Interior Design

  In interior design, Deep Fir can be used as an accent color to bring a touch of nature and tranquility into a space. It works well in studies, bedrooms, or relaxation areas. Consider using it for cushions, throws, or wall art. Due to its dark nature, it's best used in well-lit rooms or paired with lighter, brighter colors to prevent the space from feeling too dark or closed in. Combining it with natural materials like wood and stone can enhance the organic and calming effect, making it a versatile choice for creating a serene and inviting atmosphere.

• Evening Wear and Formal Attire

  Deep Fir offers a subtle yet powerful statement in fashion. Use it to add depth and sophistication, suitable for evening wear and formal attire. This dark green conveys elegance and mystery, working especially well for velvet and satin textures. However, given its dark nature, it is best paired with lighter colors or used as an accent. Incorporate it in accessories to add a touch of nature-inspired elegance, ensuring the overall look remains balanced and visually appealing.

Complementary color

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