Tangaroa
General Information about #001B3F
The hexadecimal color code #001B3F, also known as Tangaroa, represents a very dark shade of blue. In the RGB color model, it is composed of 0% red, 10.6% green, and 24.7% blue. This color is often associated with feelings of depth, stability, and professionalism. It is commonly used in corporate branding and designs where a sense of trust and reliability is desired. Due to its low lightness value, it is essential to use it carefully in designs to ensure sufficient contrast and readability. The color name 'Tangaroa' is inspired by the Māori god of the sea, reflecting the deep blue hue reminiscent of the ocean depths. It is a popular choice for creating a sophisticated and calming atmosphere in both digital and physical designs. Its dark nature makes it a versatile option for creating backgrounds or accent colors that can add depth and visual interest.
The color #001B3F, also known as Tangaroa, presents significant accessibility challenges, particularly for users with visual impairments. Its low lightness value (approximately 6%) results in very low contrast against typical light backgrounds. This means that text or other visual elements rendered in #001B3F on a white or light-colored background may be difficult or impossible for some users to discern. To ensure accessibility, it is crucial to use #001B3F with high-contrast colors, such as light yellows (#FF0) or whites (#FFF). Furthermore, adhering to WCAG (Web Content Accessibility Guidelines) standards, specifically regarding contrast ratios, is essential. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Avoid using #001B3F for critical information or interactive elements without sufficient contrast. Providing alternative styling options, such as user-selectable color schemes, can further enhance accessibility.
Shades
Digital Color Formats
Alternative colors
- #00295f
A slightly lighter shade of blue, providing better contrast against light backgrounds while maintaining a similar aesthetic.
- #333333
A neutral dark gray, offering a safer choice for text and UI elements to ensure readability.
- #003366
This shade of blue provides enhanced visibility compared to #001B3F, ensuring better user experience, especially for individuals with visual impairments.
Applications
Web Development
In web development, #001B3F can be used as a background color for headers or footers to create a sense of depth and sophistication. It pairs well with light-colored text for a modern and professional look. However, care must be taken to ensure sufficient contrast for readability. Also suitable as a branding accent color. Consider using it for secondary elements or graphical details. Avoid using it for primary calls to action due to its low visibility. This is suitable for websites of financial institutions or corporate business.
Interior Design
In interior design, #001B3F can be used as an accent wall color in a living room or bedroom to create a calming and sophisticated atmosphere. It can be paired with lighter shades of blue or gray for a harmonious color scheme. Alternatively, it can be used in small doses, such as for cushions or decorative objects, to add a touch of elegance to a space. It works well with natural materials like wood and stone.
Marketing Materials
This dark, sophisticated blue is perfect for creating elegant and professional marketing materials. Use it as a background for text or graphics, or as an accent color to draw attention to key elements. Pair it with gold or silver for a luxurious feel, or with white or cream for a clean and modern look. Suitable for invitations, brochures, posters, or social media posts.