Madison
General Information About Madison (#00295F)
The hex color #00295F, also known as Madison, is a dark shade of blue. In the RGB color model, it consists of 0% red, 16.1% green, and 37.3% blue. It's a color that evokes feelings of stability, trust, and authority, often associated with corporate environments and established brands. Colors similar to Madison can be found in the navy and deep ocean blue range. The color is well suited to be used as the primary color for branding and creating a strong color scheme when paired with lighter, contrasting colors. The darkness of the blue hue contributes to its serious and professional tone, making it a popular choice for companies aiming to convey a sense of reliability and competence. The color depth also means it works well in both print and digital applications.
The hex color #00295F, also known as Madison, presents some accessibility challenges, especially regarding text contrast. When using this dark shade of blue as a background, it is crucial to pair it with a light text color (white, off-white, or a very light gray) to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as per WCAG guidelines. Insufficient contrast can make content difficult or impossible to read for users with visual impairments, including those with low vision or color blindness. Tools like WebAIM's contrast checker can assist in verifying adequate contrast ratios. Consideration should also be given to users browsing in high contrast mode, where color choices are overridden by the user's system settings. Using semantic HTML and CSS can further enhance accessibility by ensuring content is structured logically and can be adapted to various user needs and preferences.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design for Finance
In web design, Madison (#00295F) is frequently employed to evoke feelings of trust, stability, and professionalism, commonly seen in the finance, insurance, and legal sectors. It is often used for website headers, navigation bars, and call-to-action buttons, providing a sense of authority and sophistication. Due to its dark nature, it pairs well with lighter accent colors and ample white space to prevent the design from feeling too heavy or overwhelming. This color can be used to create a strong and reliable image in the digital space. Madison is appropriate for website footers or sidebars.
Interior Design Accent
In interior design, Madison can serve as a sophisticated accent color in living rooms, bedrooms, or offices. It can be used on accent walls, furniture upholstery, or decorative accessories like pillows and throws. When paired with neutral tones like beige or gray, it brings depth and character to the room without being overwhelming. It also works well with metallic accents like gold or silver for a touch of luxury. The color provides a solid backdrop for decorative items and artwork.
Fashion Design
In fashion, Madison can be used for elegant and professional attire, such as suits, dresses, or blouses. It conveys a sense of formality and sophistication, making it suitable for business meetings or formal events. It pairs well with neutral colors like black, white, or gray, as well as complementary colors like gold or mustard yellow. The color is best suitable for fall/winter wardrobe.