Tangaroa
General Information about #001B3A
The hex color #001B3A, also known as Tangaroa, is a deep, muted shade of blue. It belongs to the blue color family and evokes feelings of tranquility, stability, and sophistication. In the RGB color model, it consists of 0% red, 10.6% green, and 22.7% blue. In the CMYK color model, it is composed of 100% cyan, 53% magenta, 0% yellow, and 77% black. This color is often used in corporate branding and design to convey trust, reliability, and professionalism. It's a versatile color that can be paired with both warm and cool tones, making it suitable for a variety of applications. The name Tangaroa is derived from the Māori god of the sea, which reflects the color's deep oceanic quality.
The hex color #001b3a, also known as Tangaroa, presents several accessibility considerations for web developers. Its dark hue results in a low contrast ratio when used with similarly dark colors, making text or interactive elements difficult to perceive for users with visual impairments. To ensure inclusivity, it is crucial to pair this color with light backgrounds, such as whites, yellows, or light blues, to achieve a contrast ratio that meets WCAG guidelines (at least 4.5:1 for normal text and 3:1 for large text). Tools like contrast checkers can help verify compliance. Additionally, avoid relying solely on color to convey important information, as colorblind users may not be able to distinguish it from other similar shades. Provide alternative cues, such as text labels or icons, to enhance usability for all users.
Shades
Digital Color Formats
Alternative colors
- #002952
A slightly lighter blue can provide better contrast while maintaining a similar aesthetic.
- #121214
A desaturated, darker grey provides a neutral backdrop that can make other elements stand out.
- #ADD8E6
For better readability for text, try using a light blue that may give a subtle and classic feel.
Applications
Corporate Website Design
In web design, #001B3A can be used to create a sophisticated and calming atmosphere. It can serve as the primary color for backgrounds or headers, especially in sectors such as finance, technology, or consulting, where trustworthiness and stability are key. When used sparingly for accents, it provides depth and visual interest. In user interfaces, consider using it for navigational elements, buttons, or progress bars to create a cohesive and elegant design. However, ensure sufficient contrast with text and other interactive elements to maintain accessibility standards.
Fashion and Apparel
In the fashion industry, this shade of blue is perfect for creating elegant evening wear or classic professional attire. Its deep tone conveys sophistication and can be beautifully complemented with silver or gold accessories. Consider using it in marketing materials to evoke feelings of luxury and exclusivity. It is also a great choice for creating a classic and timeless brand identity. Use it for product packaging, advertisements, and social media designs.
Interior Design
In interior design, Tangaroa can be used to create a calming and sophisticated atmosphere in living rooms or bedrooms. It works well as an accent wall color or for upholstery, and pairs nicely with neutral tones like beige, gray, or white. It also can be used for textiles such as curtains or rugs for a classical or maritime feel. To avoid overwhelming the space, use it in moderation and incorporate plenty of light and bright accents.