Dark Blue
General Information about #001ACC
#001ACC is a hexadecimal color code that represents a dark shade of blue. In the RGB color model, it consists of 0% red, 10.2% green, and 80% blue. The color is often associated with qualities such as trustworthiness, intelligence, and sophistication. It is frequently used in corporate branding and design, particularly by companies seeking to project an image of stability and reliability. Understanding the properties and associations of this color can be valuable for designers and marketers aiming to create effective visual communications. Its dark nature makes it suitable for backgrounds when paired with light text, and sparingly as an accent color.
The hex color #001acc, a dark blue, presents considerable accessibility challenges, especially in text-based applications. Its low luminance value necessitates careful consideration of contrast ratios. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability, particularly for users with visual impairments. To ensure accessibility, it's imperative to pair this color with a light background. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Tools like contrast checkers can accurately assess compliance. Additionally, avoid relying solely on color to convey information; supplement with text labels or icons to accommodate colorblind users. Thoroughly testing with diverse user groups is paramount to validate accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web/UI Design
In web design, #001acc can be used sparingly for accent elements, such as button highlights or link underlines, provided that sufficient contrast with surrounding text and background is maintained. It can also serve as a background color for banners, paired with light-colored text and icons for optimal readability. In user interface design, this dark blue can be utilized to denote selected states or active elements, but careful consideration must be given to its impact on visual hierarchy and user experience. Overuse of this color can lead to visual fatigue, so it's crucial to balance its application with lighter and more neutral tones.
Fashion/Interior/Branding
In fashion, this dark blue is a versatile choice for evening wear or formal attire. It can be used in dresses, suits, or accessories like ties and scarves. When used in interior design, this color is suitable for creating a sophisticated and calming atmosphere. It can be applied to accent walls or furniture upholstery in bedrooms or living rooms. In branding, this color conveys trust, stability, and authority. It is often seen in the logos and marketing materials of financial institutions, technology companies, and government agencies.
Data Visualization
In data visualization, the hex color #001acc (Dark Blue) can be employed to represent a specific data category, particularly in charts and graphs. It is particularly effective when contrasting with lighter shades to highlight key data points. However, it's crucial to ensure that the color is distinguishable from other colors used in the visualization to avoid confusion. Moreover, in infographics, this dark blue can serve as a background for text or graphic elements, providing a visually appealing contrast while enhancing readability. It can also be used to create a sense of depth or importance in the design.