Ultramarine
General Information about Ultramarine
The hex color #00149B, also known as Ultramarine, is a deep shade of blue. It is composed of 0% red, 7.8% green, and 60.8% blue. In the RGB color model, it is represented as (0, 20, 155). Ultramarine is often associated with qualities like depth, stability, and confidence. It is frequently used in branding and design to convey trust and professionalism. In color psychology, deep blues are known to promote feelings of calmness and security. The historical significance of ultramarine comes from the pigment derived from lapis lazuli, making it a highly prized color in art. Its chemical composition and light-reflecting properties give it a unique and vibrant appearance, setting it apart from other blue shades.
The color #00149B, a deep ultramarine, presents certain accessibility challenges, especially concerning color contrast. When used as text on a white background, the contrast ratio is significantly low, making it difficult for users with visual impairments to read. To ensure accessibility, it's crucial to pair this color with much lighter shades for text, such as white or very light grays. Conversely, if #00149B is used as a background, using light-colored text will improve readability. Adhering to WCAG guidelines for color contrast ratios is essential for inclusivity. Also, avoid using this color as the sole indicator for interactive elements; provide additional cues like text labels or icons. Considering users with color blindness is also important; ensure that information isn't conveyed solely through color. Thoughtful application of this deep blue can make designs more accessible and user-friendly.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, this deep ultramarine can be used for headers or call-to-action buttons to create a sense of sophistication and trust. It's particularly effective in financial or corporate websites where reliability is key. The color can also be incorporated into website branding for a consistent and professional look. Ensure sufficient contrast with text and other elements to maintain readability and accessibility. Use it sparingly to avoid overwhelming the user and maintain a balanced visual hierarchy. It also serves as a beautiful accent color when combined with lighter, neutral tones.
Fashion Design
In fashion, #00149B can be used for evening gowns or formal wear to evoke a sense of elegance and formality. It pairs well with silver or gold accessories. The color can be used as the primary color or as accent color to create eye-catching styles. This deep ultramarine works well for accessories such as scarves or handbags and can be the perfect complement to a neutral wardrobe. Consider using it in luxurious fabrics like velvet or silk to enhance its richness. This color is often associated with confidence and sophistication.
Interior Design
For interior design, ultramarine can be used as an accent color in living rooms or bedrooms to create a calming and luxurious atmosphere. It works well for accent walls, throw pillows, or artwork. Combine it with neutral colors like white or beige to prevent the space from feeling too dark. This color brings a sense of depth and richness to any room, enhancing the overall aesthetic. It’s especially fitting for creating a serene, sophisticated ambiance.