Ultramarine
General Information about Ultramarine
The color #001090, commonly known as Ultramarine, is a deep and rich shade of blue that falls within the range of cobalt blues. Its name originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the pigment was originally derived from lapis lazuli imported from Asia. Ultramarine is characterized by its intense, slightly reddish blue hue, and it has been highly valued throughout history, particularly in art, for its brilliance and permanence. In the RGB color model, #001090 is composed of 0% red, 6.3% green, and 56.3% blue. It is often associated with depth, stability, and wisdom, making it a popular choice for brands seeking to convey trustworthiness and authority. However, due to its darkness, it is important to use it carefully in design to ensure readability and accessibility.
The hex color #001090, a deep shade of ultramarine, presents significant accessibility challenges, especially in text applications. Its very low luminance value of 0.005 necessitates careful consideration of color contrast to ensure readability for users, including those with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against its background. Therefore, when using #001090 for text, it's crucial to pair it with a very light color to meet these contrast requirements. White (#FFFFFF) or light yellow (#FFFF00) would be suitable choices. Furthermore, avoid using this color for crucial UI elements like buttons or links without sufficient contrast, as it can hinder usability. Remember to test the color combination with accessibility tools to verify compliance with accessibility standards and provide an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Educational Websites
Ultramarine is a sophisticated and calming color that is well-suited for websites in the education sector, particularly those related to science or research. It can be used for headers, navigation menus, and as an accent color to create a professional and trustworthy look. When combined with lighter shades of blue or white, it can evoke a sense of knowledge and reliability. However, avoid using it as the sole color, as it might appear too dark, and remember to ensure sufficient contrast with text for optimal readability. The color is often used in the interiour of schools and university buildings, for the same reasons.
Beauty and Cosmetics
Ultramarine is frequently used in the beauty industry, particularly in packaging and branding for skincare and cosmetic products. Its association with the sea and sky evokes feelings of purity, tranquility, and sophistication, making it a popular choice for brands that want to convey a sense of luxury and natural beauty. For example, a brand selling products with marine extracts can use it to highlight the connection to the sea. It is also suitable for spas and wellness centers to create a relaxing and calming atmosphere.
Fashion Design
In fashion, ultramarine can be used in formal wear to create a bold and elegant look. It also works well as an accent color in casual wear, such as in accessories or graphic prints. Designers often incorporate ultramarine into their collections to evoke a sense of confidence and sophistication, making it a versatile choice for various styles and occasions. Its deep hue can add a touch of refinement to any outfit, whether it's a striking dress or a subtle pop of color in a scarf or handbag.